Mar 29, 2024  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

Courses


As a reminder, all courses have been renumbered beginning with the Fall 2018 semester. Click on the new Course Number Look-up Tool and/or go to colum.edu/registrar

 
  
  • ACON 315 Furniture, Wood Objects, and Gilding Conservation: Study in Florence, Italy


    This course is part of the Junior Year Abroad for Art and Materials Conservation majors study at Lorenzo de’ Medici Institute in Florence, Italy.

    Repeatable: N
    Formerly 56-1940AMC
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ACON 320 Fresco Painting and Restoration I: Study in Florence, Italy


    The student will be introduced to all phases of the art of fresco painting by preparing a small fresco which can be transported. Students will learn the ancient technique of fresco by using original techniques such as the enlargement of a master drawing (student’s choice), mixing fresco mortar (intonaco), and the use of pigments for painting fresco. Each student will also make a sinopia (preliminary painting for fresco), and complete a small fresco to then be detached as an exercise in fresco conservation. This course is part of the Junior Year Abroad for Art and Materials Conservation majors at Lorenzo de’ Medici Institute in Florence, Italy.

    Repeatable: N
    Formerly 56-1960AMC
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ACON 321 Fresco Painting and Restoration II: Study in Florence, Italy


    This course is part of the Junior Year Abroad for Art and Materials Conservation majors study at Lorenzo de’ Medici Institute in Florence, Italy.

    Repeatable: N
    Formerly 56-2960AMC
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ACON 330 Painting & Polychrome Wooden Sculpture Conservation I: Study in Florence, Italy


    This course covers all types of painting conservation methods such as the preservation of a work of art, relining, consolidation, cleaning and in-painting. Direct contact with minor original works of art allows beginning students to observe the problems and methods that are presented to a restorer. Students will learn how to apply basic conservation techniques through hands-on experience in order to acquire confidence and knowledge in the reconnaissance of old paintings and their conservation needs. Techniques for the conservation of polychrome wooden sculpture will be introduced, especially mechanical cleaning methods, preserving, and aesthetic in-painting methods. This course is part of the Junior Year Abroad for Art and Materials Conservation majors at Lorenzo de’ Medici Institute in Florence, Italy.

    Repeatable: N
    Formerly 56-1975AMC
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ACON 331 Painting and Polychrome Wooden Sculpture Conservation II: Study in Florence, Italy


    This course is part of the Junior Year Abroad for Art and Materials Conservation majors study at Lorenzo de’ Medici Institute in Florence, Italy.

    Repeatable: N
    Formerly 56-2975AMC
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ACON 340 Theory of Conservation: Study in Florence, Italy


    This course will discuss the techniques used in paintings on panel and on canvas, fresco, and polychrome wooden sculpture in order for the student to become acquainted with the actual historical materials and the conservation methods used on each of these. Practical demonstrations using real materials (pigments, glue, resin, plaster, canvas) will also help illustrate theoretical dimensions of this topic. Classes will also consider the ethics and issues encountered throughout the field of restoration and its history. These concepts will also be discussed during museum visits in Florence and will be used in class for discussion. Examination and discussion of a work of art are important elements before, during, and after every intervention. Lectures will examine various fresco techniques found throughout art history and specific examples of fresco restoration applied to these works. We will visit Santa Croce and the Brancacci Chapel to illustrate the technique and the restoration used on specific works. The restoration of paintings, both on panel and canvas, will be discussed using visual images and, most importantly, museum visits, for a better understanding of techniques. For example a visit to the Bargello will highlight the collection of polychrome wooden sculpture and the various restoration techniques found on this medium. The course will conclude with the students’ own opinions on restoration as a profession and will examine the various responsibilities that an art conservator encounters when working with art history’s most precious documentation. This course is part of the Junior Year Abroad for Art and Materials Conservation majors study at Lorenzo de’ Medici Institute in Florence, Italy.

    Repeatable: N
    Formerly 56-2930AMC
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ACON 350 Historical Painting Lab I: Study in Florence, Italy


    This course is part of the Junior Year Abroad for Art and Materials Conservation majors study at Lorenzo de’ Medici Institute in Florence, Italy.

    Repeatable: N
    Formerly 56-2945AMC
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ACON 360 Lost Symbolism and Secret Codes in Art: Study in Art: Study in Florence, Italy


    No description available.

     

    Repeatable: N
    Formerly 56-2955AMC
    Minimum Credits 3 Maximum Credits 3

  
  • ACON 370 Artists in Italy Today: Study in Florence, Italy


    No description available.



    Repeatable: N
    Formerly 56-3910AMC
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ACON 380 19th Century Art: From Neoclassicism to Post-Impressionism: Study in Florence, Italy


    No course description available.

    Repeatable: N
    Formerly 56-3965AMC
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ACON 385 Science for Conservators II: Study in Florence, II: Study in Florence, Italy


    This course is part of the Junior Year Abroad for Art and Materials Conservation majors study at Lorenzo de’ Medici Institute in Florence, Italy.

    Repeatable: N
    Formerly 56-3940AMC
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ACON 399 Study at Lorenzo de’ Medici in Florence, Italy


    This course is part of the Junior Year Abroad for Art and Materials Conservation majors study at Lorenzo de’ Medici Institute in Florence, Italy.

    Repeatable: Y
    Formerly 56-2900AMC
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ACON 460 Art and Materials Conservation Capstone


    Art and Materials Conservation Capstone course will instruct and guide students with the construction of a portfolio commensurate with the professional norms of practicing conservators. Particularly, this course will highlight the students’ experiences with hands-on conservation projects at Lorenzo de Medici and conservation work experiences through their internship with local conservators. In addition to the portfolio, the course will focus on instruction on the history, ethics, and philosophy of art conservation, with particular attention paid to the practical tasks of operating a conservation business.

    Repeatable: N
    Formerly 56-3220
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ACON 490 Art and Materials Conservation Internship


    This is the internship for the Art and Materials Conservation major.

    Repeatable: N
    Formerly 56-3230
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ADAD 110 Special Issues in Advertising


    This course involves visiting art directors, copywriters, and account executives examining a current trend in advertising strategies related to advertising design. Visiting instructors are working professionals from Chicago advertising agencies.

    Repeatable: Y
    Formerly 21-1590
    Minimum Credits 1 Maximum Credits 1

  
  • ADAD 201 Advertising Art Direction: Introduction


    This course provides a survey of advertising principles from conception through production and places emphasis on creating an advertising idea for a product. Students learn how to develop and present their ideas from thumbnail to finish.

    Repeatable: N
    Formerly 21-2510
    Co-requisites GRDE 131 Survey of Typography  and GRDE 136 Design Lab  
    Minimum Credits 3 Maximum Credits 3

  
  
  • ADAD 305 Art Director/Commercial Photographer


    This course is designed to simulate the real-world collaboration of art directors and photographers common within the advertising industry. Creative teams will be established consisting of one art director and one studio photography student. The class is team taught by art directors and copywriters with practical collaborative experience in the field.

    Repeatable: N
    Formerly 21-3500
    Prerequisites ADAD 335 Creative Strategies in Art Direction I  
    Minimum Credits 3 Maximum Credits 3

  
  • ADAD 306 Art Director/Copywriter Team


    This course teams up writers and designers to work on advertising projects in a collaborative setting. Students develop concepts together, then write and design advertisements and promotional materials for highly targeted audiences. The class is team taught by Advertising Art Direction and Copywriting professors.

    Repeatable: N
    Formerly 21-3525
    Prerequisites ADAD 335 Creative Strategies in Art Direction I  
    Minimum Credits 3 Maximum Credits 3

  
  • ADAD 317 Photo Communication


    In this course, students develop advanced understanding of photographic images and their application to design. Students shoot their own photographs for their layouts thus developing a visual language, enhancing photo selection, and improving editing skills. The course provides students opportunity to learn how to visualize not only the look of the design, but also the structure and form of the digital photographs they shoot. Students explore location and photography studio practices. Alternative ways to generate photographic images are reviewed.

    Repeatable: N
    Formerly 21-3530
    Requirements Junior Standing or Above (JR)
    Minimum Credits 3 Maximum Credits 3

  
  • ADAD 325 Storyboard Development


    This course studies the strategies used in developing an idea and execution for television advertising. Emphasis is placed on storyboard layout, presentation, and visual storytelling.

    Repeatable: N
    Formerly 21-3535
    Prerequisites ADAD 201 Advertising Art Direction: Introduction    
    Minimum Credits 3 Maximum Credits 3

  
  • ADAD 335 Creative Strategies in Art Direction I


    This course allows students to work with marketing information as the basis for campaign visuals. The course explores the comprehensive responsibilities of the art director, from concept to solution particularly as advertising represents the marketing voice for clients.

    Repeatable: N
    Formerly 21-3540
    Prerequisites ADAD 252 Advertising Design  
    Minimum Credits 3 Maximum Credits 3

  
  • ADAD 336 Creative Strategies in Art Direction II


    In this course, students work with marketing information as the basis for campaign visuals. The course explores the comprehensive responsibilities of the art director, from concept to solution particularly as advertising represents the marketing voice for clients. Particular focus is given to the function of advertising in the total marketing plan. Research is critical to the course as is the evaluation of the problem’s solution.

    Repeatable: N
    Formerly 21-3542
    Prerequisites ADAD 335 Creative Strategies in Art Direction I  
    Minimum Credits 3 Maximum Credits 3

  
  • ADAD 350 Management for Designers


    This course teaches students to function effectively in real world design management situations. The course presents students with a practical overview of the business of design management situations and the business of design, for example, how to start a business, how to bill, and how to prepare proposal and contracts. The course also covers how to network and solicit clients, deal with printers/photographers, prepare a resume and gain insight into copyright law.

    Repeatable: N
    Formerly 21-3584
    Requirements Senior Standing (SR)
    Minimum Credits 3 Maximum Credits 3

  
  • ADAD 450 Advertising Communications


    This course teaches students to apply basic communication theories to solve concrete advertising problems. Instruction emphasizes perceptual, psychological, and business determinants of advertising in print, television and new media.

    Repeatable: N
    Formerly 21-4550
    Prerequisites ADAD 335 Creative Strategies in Art Direction I  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 101 Introduction to Advertising


    This course explores advertising in emerging arenas (think digital,mobile, native, social media, and more) and more traditional venues (TV, magazine, etc.). Advertising is explored as an interdisciplinary business that brings together designers, filmmakers, art directors, photographers, creative writers, and more. The first half is dedicated to advertising terminology and various concepts, while the second half focuses on developing effective creative strategy and a cross-platform campaign.

    Repeatable: N
    Formerly 54-1600
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 120 Consumer Behavior


    Course explores the relationship between conscious and unconscious factors influencing many different consumers and examines the need, structure, and interaction with planned communication messages. Survey course gives students insight into the reasons the various disciplines of communication work, using basic readings in the psychology of perception and attitude formation.

    Repeatable: N
    Formerly 54-1601
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 150 Sports Communication I


    Course explores the breadth of the sports communication industry and its consumer realities. Students learn how to plan, create, and assess sports communication programs that include advertising, marketing, public relations, experiential/events, digital and new social media.

    Repeatable: N
    Formerly 54-1800
    Minimum Credits 3 Maximum Credits 3

  
  
  • ADVE 220 Advertising Copywriting I


    This course teaches students to write copy for campaigns targeting consumer audiences. Focused on writing campaigns to be featured in print, broadcast, outdoor, and digital media. The course teaches the elements of style and creativity, relevant communication techniques, and the basics of how commercial messages are constructed.

    Repeatable: N
    Formerly 54-2606
    Co-requisites ADVE 101 Introduction to Advertising  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 230 Digital Platforms


    Course presents and explores components of digital advertising strategy. Students will explore converging delivery platforms and analyze advertising strategies. Discussions cover basic components of digital advertising including search, display, mobile, social media, native advertising and gaming. Students will also explore content creation, data visualization, user experience and analytics. At the culmination of the course, students will have developed a strategic digital ad campaign.

    Repeatable: N
    Formerly 54-2607
    Prerequisites ADVE 101 Introduction to Advertising  or COMM 103 Introduction to Social Media & Digital Strategies  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 232 Multicultural Marketing


    This course surveys the multicultural aspect of marketing practice in the U.S., the significance of new target markets, its many components, and the methods for marketing to it. Students explore various demographics and psychographics; spending power; growth projections; the profile of second/third generations versus outdated stereotypes; and specific media, research, advertising, and public relations practices as they apply to each ethnic market, culminating in the development of a complete marketing campaign

    Repeatable: N
    Formerly 54-2530
    PL
    Prerequisites   BUSE 101 Introduction to Marketing  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 236 Business to Business Advertising


    Course is an intensive workshop that focuses on strategies and techniques that apply for business-to-business or B2B advertising. Designed to help students understand key differences between business-to-business versus regular business-to-consumer or B2C advertising, this course requires the students’ development of B2B campaigns for inclusion in their portfolios.

    Repeatable: N
    Formerly 54-2603
    Prerequisites BUSE 101 Introduction to Marketing  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 245 Advertising Production


    Course allows students to practice the skills needed to plan, produce, and pitch radio and television commercials and infomercials. Students develop creative concepts, prepare treatments, proposals, scripts, and budgets. Students also participate in the workflow of the broadcast advertising business, focusing on personnel requirements, creative techniques, and cost factors that affect pre-production, production, and post-production. Each student creates a professional bid package that demonstrates his or her approach in meeting specific marketing objectives for a particular client and product.

    Repeatable: N
    Formerly 54-2602
    Prerequisites ADVE 101 Introduction to Advertising  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 250 Sports Communication II


    This mid-level course provides students with a hands-on applied experience, delving deeper into sports communication, exploring current professional and amateur athletics, branded properties, affiliated sports brands and more. Additionally, students in this course prepare communication materials pertaining to sports brands, events, and individuals. Recommended course for those considering a professional career in sports communication.

    Repeatable: N
    Formerly 54-2801
    Prerequisites ADVE 150 Sports Communication I 
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 255 Retail Marketing


    This course explores the principles, opportunities and challenges of retail marketing from the time the shopper arrives at the store until the time they leave. The course covers a variety of retail channels including (but not limited to) grocery, mass, drug and electronics. Students will examine retail marketing from three perspectives: retailer POV, manufacturer POV and shopper POV. The students will also learn about the art and technology of in-store shopper message delivery and quantitative results measurement.

    Repeatable: N
    Formerly 54-2560
    Prerequisites BUSE 101 Introduction to Marketing  and ADVE 120 Consumer Behavior  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 280 Advertising Workshop


    This portfolio-building hands-on course is a great way for mid level students interested in advertising and ad minors from allied fields (filmmaking, TV, creative writing, photography, design, marketing, etc.) to create a comprehensive ad plan answering a creative brand problem. Students’ final product is a formal presentation and ad plan, complete with research, strategy, produced creative concepts, and media recommendations.

    Repeatable: N
    Formerly 54-2601
    Prerequisites ADVE 101 Introduction to Advertising 
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 299 Topics in Advertising:


    This is a topics course in Advertising for the Communication Department. Topics will vary.

    Repeatable: Y
    Minimum Credits 1 Maximum Credits 3

  
  • ADVE 310 360 Experiential Campaigns


    Experiential communication is one of the hottest branded communication growth areas today. In fact, experiential agencies are growing at twice the rate of traditional agencies. This is not surprising, considering 96% of those experiencing a brand via an activity (digitally or in person) are more likely to buy the brand and share experiences. 360 experiential communication can build not only a brand’s ROI, but its ROE (return on engagement) as well. This course will expose students to the very current best practices and also give students the opportunity to develop a strategically sound campaign for a brand (fashion, sports, causes, etc.) based on concrete objectives. This 360 experiential campaign course will not only include engagement driven events (on and off-line), but other critical 360 campaign arenas including: social media; content creation for You Tube, etc.; activation initiatives (e.g., contests, promotions, sampling, pop up shops, etc.); interactive advertising (i.e., location based mobile games) and more.

    Repeatable: N
    Formerly 54-3607
    Prerequisites ADVE 101 Introduction to Advertising   or PURE 102 Intro to Public Relations  or COMM 103 Introduction to Social Media & Digital Strategies  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 320 Advertising Copywriting II


    Course continues the study of relevant communication techniques, elements of style, and creativity in writing copy. Students deepen their concept development and copywriting skills for print ads, websites, online ads, mobile apps, commercials, social media, native ads, and other mediums.

    Repeatable: N
    Formerly 54-3650
    WI
    Prerequisites ADVE 220 Advertising Copywriting I  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 325 Copywriter/Art Director Team


    Offered jointly by the Design Department and the Marketing Communication Department, this course teaches students to work in copywriter/art director teams to develop advertising campaigns. Reflecting standard advertising agency practice, this course sensitizes students to the interdisciplinary nature of the creative process.

    Repeatable: N
    Formerly 54-3603
    Prerequisites ADVE 220 Advertising Copywriting I  
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 330 Interactive Advertising Campaign Development


    In this elective course, offered jointly by Interactive Arts and Media and Communication and Media Innovation Departments, students will develop interactive advertising campaigns for select products/services. This course will challenge student teams from each department to conduct research, develop strategies, create concepts and produce digital campaigns. At the culmination of the course, students will formally present their fully produced interactive campaigns and will have produced work for their portfolios.

    Repeatable: N
    Formerly 54-2906
    Prerequisites ADVE 230 Digital Platforms  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 340 Brand Strategy


    This course introduces Account Planning, as the discipline responsible for leveraging consumer insights into powerful and differentiating communication strategies. As such, this course emphasizes using consumer research in the context of strategic brand management. This course examines the essential features of a consumer insight: what it is, how to get to it, and how to use it. We will exercise skills that enable insights, with a focus on the creative brief.

    Repeatable: N
    Formerly 54-3810
    Prerequisites ADVE 120 Consumer Behavior  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 342 Fashion Advertising


    This course exposes students to current best practices in fashion advertising. Students will not only analyze on-trend breakthrough fashion ad campaigns involving mobile, experiential, social media, augmented reality, etc.; they will also develop a 360 integrated campaign for a brand, to be presented to industry professionals. Enrolled students should have some foundational knowledge of the fashion and/or advertising industry as the course will move quickly into strategic considerations, conceptual thinking and campaign tactics. It is an ideal course for those interested in leading integrated 360 communication direction for a fashion brand.

    Repeatable: N
    Formerly 54-2400
    Prerequisites ADVE 101 Introduction to Advertising  or FASH 101 Intro to the Fashion Industry  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 345 Niche Communication


    This course focuses on the historic, ongoing and growing importance of women as a marketplace presence and the corresponding need for marketing campaigns that are targeted to their sensibilities and demands. Interdisciplinary in scope, this course focuses on the history of media messages that are targeted to women and examines existing and emerging research. It also challenges students to develop a women-oriented demonstration campaign.

    Repeatable: Y
    Formerly 54-2805
    Prerequisites ADVE 101 Introduction to Advertising  and ADVE 120 Consumer Behavior  and PURE 102 Intro to Public Relations 
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 350 Retail Competition


    Course focuses on the National Retail Federation’s Student Challenge competition, bringing together a select group of cross-disciplinary Fashion and Advertising students to create retail business & communication plans for a major retailer. Course deliverables include a 20-page business and communication plan as well as a 90-second video pitch suitable for inclusion in student portfolios. Consultations with industry professionals will also be a part of this course. The winning plan book and video pitch will be sent on to the National Retail Federation competition in October. If the student team makes the finals, the group is flown to NYC in January for the NRF’s Big Show annual conference.

    Repeatable: N
    Formerly 54-3600
    Prerequisites ADVE 280 Advertising Workshop  
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 362 International Advertising


    This course challenges students to develop an ad campaign targeted to consumers in a foreign country and to consider the global implications. The course is taught within the framework of communication theory and provides students with an integrated approach to different cultures. Students learn to assess cultural differences to which communication professionals must be sensitive while creating a strategically sound multi-media campaign.

    Repeatable: N
    Formerly 54-3602
    GA
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 371 Media Planning


    Students create effective communication solutions by identifying the right mix of advertising platforms including social, mobile, search, video, as well as print, radio, TV, and OOH. Students analyze media data sources to execute strategic insights and recommendations for a product or service. Course involves media strategy, costing, scheduling, target audiences, production considerations, negotiating and programmatic buying. Students produce a portfolio-ready Media Plan, suitable for internship interviewing showcasing.

    Repeatable: N
    Formerly 54-3102
    Prerequisites ADVE 101 Introduction to Advertising  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 372 Advanced Media Planning


    This course considers advertising platforms from digital broadcast and print through web, mobile, native advertising, YouTube content and more will be considered. The course will explore context media planning, evaluating strategic consumer attitudes towards media consumption, as well as examine data analysis required needed to make strong recommendations. Highly recommended for those interested in lucrative careers in media planning, media buying, media selling, media promotions, and/or media research.

    Repeatable: N
    Formerly 54-3902
    Prerequisites ADVE 371 Media Planning  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 377 Media Workshop


    Advanced course in media planning and execution enables students to develop a simulated media program including budget, media rationale, and execution.

    Repeatable: N
    Formerly 54-3901
    Prerequisites ADVE 372 Advanced Media Planning  
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 380 Account Exec & Brand Manager


    Course focuses on the role of two key marketing positions, one on the client and the other on the agency side of business. Students examine roles and responsibilities of these career options within the context of an integrated marketing environment.

    Repeatable: N
    Formerly 54-3504
    Prerequisites BUSE 101 Introduction to Marketing  or ADVE 101 Introduction to Advertising  or PURE 102 Intro to Public Relations  
    Requirements Junior Standing or Above (JR)
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 399 Advanced Topics in Advertising


    Course gives students the opportunity to explore timely issues that are integral to their liberal arts education overall and conducive to their specific career path.

    Repeatable: Y
    Formerly 54-3672
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 420 Agency


    Students learn how to function in an advertising or public relations agency as a specialist (account management, creative, media, traffic, production) and as a member of an agency team. Students work with actual clients on real assignments, participate in client meetings, generate contact reports, conduct research, develop strategies, write media plans, ideate concepts, and produce tactical elements. Course culminates in the production of completed marketing campaign elements, enabling students to have published samples for their portfolios.

    Repeatable: Y
    Formerly 54-4978
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 480 Campaign Practicum I


    This is Semester One of a two-semester Capstone course that offers the ultimate hands-on approach to utilizing principles learned across the Advertising and PR curriculum. As part of the American Advertising Federation, students develop a strategic integrated campaign for a corporate client that includes advertising, marketing, and public relations. The two-semester course culminates at the National Student Advertising Competition, where students pitch the campaign before a review panel composed of advertising agency executives and other communications industry professionals.

    Repeatable: Y
    Formerly 54-4605
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 481 Campaign Practicum II


    This is Semester Two of a two-semester Capstone course that offers the ultimate hands-on approach to utilizing principles learned across the Advertising and PR curriculum. As part of the American Advertising Federation, students develop a strategic integrated campaign for a corporate client that includes advertising, marketing, and public relations. The two-semester course culminates at the National Student Advertising Competition, where students pitch the campaign before a review panel composed of advertising agency executives and other communications industry professionals.

    Repeatable: Y
    Formerly 54-4606
    Requirements Permission Required (DP)
    Minimum Credits 6 Maximum Credits 6

  
  • ADVE 492 Ad Portfolio


    Course teaches students how to develop a professionally viable advertising campaign portfolio. Course culminates in the students’ presentations of their portfolios before a review panel made up of advertising agency executives and professional recruiters. The final portfolio will have original, integrated campaigns, one-shot ideas, and non-traditional elements.

    Repeatable: Y
    Formerly 54-3604
    Co-requisites ADVE 325 Copywriter/Art Director Team  or ADVE 380 Account Exec & Brand Manager   
    Minimum Credits 3 Maximum Credits 3

  
  • ADVE 495 Directed Study: Advertising


    This is a Directed Study course in Advertising. Directed studies are learning activities involving student independence within the context of regular guidance and direction from a faculty advisor. All directed study course proposals must be approved by the school and department administration.

    Repeatable: Y
    Requirements Permission Required (DP)
    Minimum Credits 1 Maximum Credits 3

  
  • ADVE 496 Independent Project: Advertising


    This is an Independent Study course in Advertising. Independent Projects are advanced, student-driven learning experiences involving substantial student independence in project design and project execution. Independent projects are appropriate for students who wish to explore a subject on their own beyond what is possible in regular courses offered by the College. All Independent Project course proposals must be approved by the school and department administration.

    Repeatable: Y
    Requirements Permission Required (DP)
    Minimum Credits 1 Maximum Credits 3

  
  • ANIM 101 Animation Foundations


    Introductory foundation class for freshman providing a survey of various animated forms. Over the course of 15 weeks, students will be exposed to: Traditional Animation, Computer Graphics, Visual Effects, Motion Graphics & Alternative Strategies culminating in a final project based on a specific, dedicated workflow.

    Repeatable: N
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 105 Animation


    This course is an introduction to basic animation principles for students with little or no animation production experience. Students explore basic animation techniques including object, hand-drawn, stop-motion, and alternative animation styles. Animated films, both domestic and international, are screened and discussed. Students complete short exercises in each of the techniques mentioned and complete a final project employing a style of their choice that was previous explored during the semester.

    Repeatable: N
    Formerly 26-1000
    Co-requisites ENGL 111 Writing and Rhetoric I  or ENGL 111H Writing and Rhetoric I: Honors  or ENGL 109 Writing and Rhetoric I Stretch B  or ENGL 121 International Writing and Rhetoric I  or TWC-T-7 EXAM-TWC WRITING MINIMUM SCORE = 7  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 106 History of Animation


    Course explores the origins of the animation process, beginning with animated films by J. Stewart Blackton, Emil Cohl, Len Lye, Winsor McCay, and many others through to present day productions. The lives and environments, as well as the artistic and narrative influences on these and other animators, will be dissected and studied. The class will involve weekly screenings of films and videos from around the world, including both independent and commercial, to get an understanding of where this art form has been and where it might be going. Emphasis will be on understanding the motivations and influences on animation artists, and how as contemporary animators you might benefit from studying them.

    Repeatable: N
    Formerly 26-1070
    Prerequisites ENGL 109 Writing and Rhetoric I Stretch B  or ENGL 111 Writing and Rhetoric I  or ENGL 111H Writing and Rhetoric I: Honors  or ENGL 121 International Writing and Rhetoric I  or TWC-T-7 EXAM-TWC WRITING MINIMUM SCORE = 7  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 121 Stop-Motion Animation


    Course provides a basic understanding of three-dimensional animation using armatures, puppets, and objects. With the use of a Video Lunchbox, students will investigate the nature of human movement, and cover topics such as timing, weight, exaggeration, composition, lighting, and narrative approaches. Students will also become familiar with various materials and tools as you explore ways to create characters and simple scenery. A variety of stop-motion films, spanning a wide range of genres, will be viewed and discussed.

    Repeatable: N
    Formerly 26-1030
    Prerequisites ENGL 109 Writing and Rhetoric I Stretch B  or ENGL 111 Writing and Rhetoric I  or ENGL 111H Writing and Rhetoric I: Honors  or ENGL 121 International Writing and Rhetoric I  or TWC-T-7 EXAM-TWC WRITING MINIMUM SCORE = 7  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 122 Animation Maquettes


    This course teaches the process of creating animation maquettes: the sculptures created from model sheets that are used in the animation field. Students with a sculpting interest will explore the creation of maquettes in the same manner as industry professionals. Preexisting model sheets and models created by the student will be used to interpret two-dimensional illustration into 3D sculptures.

    Repeatable: N
    Formerly 26-1010
    Minimum Credits 3 Maximum Credits 3

  
  
  • ANIM 161 CVFX Foundations


    This course introduces students to core methodologies and practices for creating, constructing and producing key visual effects sequences for live-action cinema. Students will learn a cross-section of visual effect approaches developing their knowledge and practical application of these technologies in supporting live-action cinema. This survey primer on core methodologies allows students to organize, plan and execute required cinema visual effects developing interpersonal and practical skill sets.

    Repeatable: N
    Formerly 24-1600
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 180 Studies In:


    Rotating CVFX Topic course dedicated to specific areas of study within the cinema visual effects discipline.

    Repeatable: Y
    Formerly 24-1025
    Minimum Credits 1 Maximum Credits 1

  
  • ANIM 201 Storyboarding for Animation


    In this course students will learn the art of visual storytelling for animation as a cinema art form. The focus will be on drawing digitally using Photoshop and ToonBoom’s Storyboard Pro. The final project involves creating a story reel; a movie comprised of all of the storyboard panels timed out which also may include dialogue, music, and sound effects.

    Repeatable: Y
    Formerly 26-2040
    Prerequisites ANIM 105 Animation  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 210 Drawing for Animation I


    Drawing-intensive course allows students to acquire an understanding of figurative human emotions and movements, enabling them to create believable animated characters. Students will create model sheets, learn the principles of animation, and learn how to endow your characters with believable actions and acting. Digital pencil testing will allow for the building of the animation from basic motion to more refined movements and emotion. Particular attention will be given to timing, layout, the creation of extreme drawings, and the process of inbetweening.

    Repeatable: N
    Formerly 26-2025
    Prerequisites ANIM 105 Animation  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 211 Alternative Strategies in Animation


    Course explores alternative approaches to the normally highly structured, technically oriented process of creating an animated film. Students will be expected to be curious and imaginative as they are introduced to unorthodox approaches including sand, pastels, drawing directly on film stock, paint-on-glass, and other techniques. Students will also view and discuss films created by non-mainstream artists/animators such as Len Lye, Norman McLaren, and others, which will introduce them to highly graphic and imaginative movement and messages.

    Repeatable: N
    Formerly 26-2028
    Prerequisites ENGL 109 Writing and Rhetoric I Stretch B  or ENGL 111 Writing and Rhetoric I  ENGL 111H Writing and Rhetoric I: Honors  or ENGL 121 International Writing and Rhetoric I  or TWC-T-7 EXAM-TWC WRITING MINIMUM SCORE = 7  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 213 Animation Layout


    This course focuses on the layout process in animation production which is the creation of the monochromatic drawings which are later rendered as backgrounds for each shot. Students will strengthen their drawing skills by learning how to draw in proper perspective, understand lighting and shading principles. The layout process also teaches students how to block character animation within each shot and also understand how the camera functions within the action of each shot.

    Repeatable: N
    Formerly 26-2010
    Prerequisites ANIM 201 Storyboarding for Animation  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 240 Computer Animation


    Expanding on the skills learned in Introduction to Computer Animation (ANIM 150 ), this course will focus on establishing an intermediate level of CG skills using Autodesk’s Maya software application. Assignments focus on polygonal character modeling, rigging, texture-mapping, lighting, digital rendering, and skeletal animation.

    Repeatable: N
    Formerly 26-3045
    Prerequisites ANIM 150 Introduction to Computer Animation  or  GAME 201 3D Composition for Interactive Media  
    Minimum Credits 4 Maximum Credits 4

  
  • ANIM 250 Topics in Animation


    This is a topics course in Animation. Different sections of this course will focus on different topic areas related to Animation that are not taught in other classes. Please contact the department for specifics on the content of each topic. .

    Repeatable: Y
    Minimum Credits 1 Maximum Credits 3

  
  • ANIM 262 CVFX: Cinematography I


    Course teaches students the methodology of visual effects production through practical, hands-on application. Students acquire general knowledge of a variety of skills needed to effectively produce and direct a visual effects sequence.

    Repeatable: N
    Formerly 24-2204
    Prerequisites CINE 121 Lighting I  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 263 CVFX: Compositing I


    Lectures and demonstrations, with supporting materials, along with weekly exercises to reinforce the ideas and principles put forth in these presentations, will guide students toward a solid fundamental understanding of the visual effects postproduction process via the compositing workflow. Students will be given the opportunity to show what they have learned by executing a basic final project at the end of the semester, with a subsequent critique by the class and individually with the instructor.

    Repeatable: N
    Formerly 24-2209
    Minimum Credits 3 Maximum Credits 3

  
  
  • ANIM 302 Stop-Motion Animation II


    Course requires that students be responsible for creating a short stop-motion to complete during this 15-week class. Students will be responsible for constructing sets, props, and stop-motion puppets, and will be assigned exercises that help to refine and perfect key scenes within your project. Students will have the option of incorporating sound and lip-sync into your project. Various digital shooting methods will be explored, including using a mini-DV camcorder with a video Lunchbox DV, or using a digital still camera, and editing in an NLE application.

    Repeatable: N
    Formerly 26-3031
    Prerequisites ANIM 121 Stop-Motion Animation  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 308 Animation Storyboard & Concept Development


    Course will emphasize story and concept development. Students will research, develop, illustrate, and present their concepts on storyboard panels. Different graphic approaches will be explored and discussed, and weekly students will present their work and receive constructive feedback. Assignments will include storyboarding a fable, a personal experience, a myth, and a poem. Their final project will involve creating a story reel, where they will explore timing and story communication via scanned and projected storyboard panels.

    Repeatable: Y
    Formerly 26-3040
    Prerequisites ANIM 105 Animation  
    Minimum Credits 4 Maximum Credits 4

  
  • ANIM 310 Drawing for Animation II


    This course focuses on advanced character animation where students acquire the skills necessary to understand and communicate the emotions and intentions of a character. Exploring and communicating acting through their character’s actions and movements, students apply the principles of classic animation learned in Drawing for Animation I (ANIM 210 ). Working from a dialogue track, students will learn lip-synching and adding personality and depth to their characters while continuing to develop their skills drawing and animating digitally using a stylus and tablet.

    Repeatable: N
    Formerly 26-3026
    Prerequisites ANIM 210 Drawing for Animation I  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 311 Acting For Animators


    This course, recommended for both Traditional and Computer Animation students, focuses on acting techniques for animators exploring the similarities and differences of stage and screen acting. Students will learn acting techniques through physical and emotional acting exercises in addition to viewing scenes from a variety of live action and animated films. Focus of this class is exploring the emotional feelings of characters which lead to their physical movement. Animation assignments include creating a performance with a CG rig (for Computer Animation Students) and hand-drawn character animation (for Traditional Animation Students).

    Repeatable: N
    Formerly 26-3050
    Prerequisites ANIM 210 Drawing for Animation I  or ANIM 240 Computer Animation  or  ANIM 121 Stop-Motion Animation  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 312 Cartooning


    Course introduces different aspects of cartoon drawing. Course teaches basic techniques of cartoon drawing and investigates five genres of cartooning. Students study in-depth one liner, multi-panel, advertisement, illustrative, and political editorial cartoons. Instruction includes historical study of specific types of cartoons dating from 1745. Course explores style of cartoons, thematic types, and construction of cartoon character for the technique of animation.

    Repeatable: N
    Formerly 26-3070
    Minimum Credits 4 Maximum Credits 4

  
  • ANIM 320 Topics in Traditional Animation


    Improve and refine the aesthetic understanding and technical abilities needed in advanced Traditional Animation through a series of rotating topics courses. Advanced hardware and software will be used to support student assignments, classroom review and professional examples.

    Repeatable: Y
    Prerequisites ANIM 210 Drawing for Animation I  
    Minimum Credits 1 Maximum Credits 1

  
  • ANIM 321 Topics in Stop Motion


    Improve and refine the aesthetic understanding and technical abilities needed in advanced Stop Motion Animation through a series of rotating topics courses. Stop Motion shooting stages and advanced software will be used to support student assignments, classroom review and professional examples.

    Repeatable: Y
    Prerequisites ANIM 121 Stop-Motion Animation  
    Minimum Credits 1 Maximum Credits 1

  
  • ANIM 330 Digital Animation Techniques: Ink, Paint & Composite


    Course introduces students to what has become the norm at most studios: digital ink and paint and compositing. Students will work with animated drawings created in Drawing for Animation I (ANIM 210 ), or create new drawings to scan, paint, and render with independent peg moves, using computers as the medium, creating a full-color 20-second piece of animation for a final project.

    Repeatable: Y
    Formerly 26-2075
    Prerequisites ANIM 210 Drawing for Animation I  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 331 Digital Animation Techniques Current 2D Trends


    Course introduces students to digital animation techniques and aesthetics currently used by traditional animators for professional productions. Students will apply fundamental animation principles learned in Drawing for Animation 1 (ANIM 210 ) and apply them using various techniques and software which may include Flash, Photoshop, and After Effects. Students learn to create paperless hand-drawn animation using a digital drawing tablet and computer, creating a short animated piece by the end of the semester.

    Repeatable: N
    Formerly 26-3047
    Prerequisites ANIM 210 Drawing for Animation I  
    Minimum Credits 3 Maximum Credits 3

  
  
  • ANIM 334 Animation Work-in-Progress


    Students receive course credit for working as a crew member on a senior animated thesis film providing them with a deadline-oriented structure, instructor and peer feedback, and implementation of professional practices and standards. Course meets a limited number of times during the semester in a schedule that complements the workflow of the project’s director.
     

    Repeatable: Y
    Formerly 26-3065
    Requirements Permission Required (DP)
    Minimum Credits 2 Maximum Credits 2

  
  • ANIM 340 The Business of Animated Content


    Course examines central business and legal matters associated with developing, producing and releasing animated content. Students will be introduced to basic business principles and production hierarchies for short and feature animated films including new technologies and the evolving convergent marketplace.

    Repeatable: N
    Formerly 26-3605
    Prerequisites ANIM 105 Animation  or CINE 248 Producing I: Production Team  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 341 Cinematics for Games


    Students in this course join the existing Interactive Arts and Media’s Game Production senior project. The creation of an animated in-game movie to accompany the existing video game will add production depth and collaborative experience by bringing narrative, cinematic education and abilities to a student project that was exclusively interactive beforehand. Students modify existing CG models, develop storyboards and animate new CG performances to enhance senior video game creation.

    Repeatable: N
    Formerly 26-3071
    Prerequisites ANIM 201 Storyboarding for Animation  and ANIM 240 Computer Animation  
    Co-requisites ANIM 373 Advanced Topics in Computer Animation  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 350 Advanced Computer Animation


    Course will expand upon the skills and concepts introduced in Computer Animation (ANIM 240 ). Using Alias/Wavefront’s Maya computer animation software, students will be introduced to advanced concepts and techniques using inverse kinematics/forward kinematics, dynamics, and simulations. Using MEL scripts for animation will also be covered. A series of short exercises will ensure that students understand these skills and techniques as the class progresses. A final project will encourage students to exhibit these acquired skills.

    Repeatable: Y
    Formerly 26-3046
    Prerequisites ANIM 240 Computer Animation  
    Minimum Credits 4 Maximum Credits 4

  
  • ANIM 351 Environmental Design & Modeling


    Course emphasizes the design and technical ability needed to model non-character 3-D objects. Students will be introduced to level design, industrial design, and architectural terms and concepts. Using 3-D software, students will design and build environments, set dressing, and vehicles. Level of detail exercises will introduce the concept of polygon and image budget creation. Exercises in stand-alone software packages will teach advanced texture/mapping.

    Repeatable: N
    Formerly 26-3082
    Prerequisites   ANIM 240 Computer Animation  
    Minimum Credits 4 Maximum Credits 4

  
  • ANIM 352 Character Design and Modeling


    Course emphasizes the design and technical ability needed to model 3-D characters. Students will be introduced to design, sculpting, and anatomical terms and concepts. Using 3-D software, students will design and build characters and other organic models. Level of detail exercises will introduce the concept of polygon and image budgets. Exercises in stand-alone software packages will teach advanced texture mapping.

    Repeatable: N
    Formerly 26-3086
    Prerequisites   ANIM 240 Computer Animation  
    Minimum Credits 4 Maximum Credits 4

  
  • ANIM 353 Motion Capture II


    Course emphasizes the skills needed to edit and assemble motion capture data. Students learn the technical and aesthetic considerations necessary through a series of homework exercises and classroom critiques. Various motion editing applications will be introduced and discussed. By converting final edited data to work with a variety of 3-D animation packages, students learn how to apply data from motion capture sessions to either create a series of rendered animation images for film/video or create animation content for game production.

    Repeatable: N
    Formerly 26-3081
    Prerequisites  INMD 208 Motion Capture for Artists  
    Minimum Credits 4 Maximum Credits 4

  
  
  • ANIM 362 CVFX: Cinematography II


    Through practical application of visual effects techniques and the study/ application of advanced visual effects cinematography, students will apply enhanced visual effects planning, design, and execute a series of camera exercises learning advanced cine principles, which will guide the artist towards successful, efficient, aesthetically pleasing and convincing photographed visual effects sequences.

    Repeatable: N
    Formerly 24-3212
    Prerequisites ANIM 262 CVFX: Cinematography I  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 363 CVFX: Compositing II


    This course teaches students the various analogue and digital techniques of compositing film elements of diverse origin, from film, electronic imaging systems, and computer-generated images, through lecture, demonstration, and hands-on practice.

    Repeatable: N
    Formerly 24-3209
    Prerequisites ANIM 263 CVFX: Compositing I  or ANIM 370 Motion Graphics II  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 364 CVFX: Pre-Visualization


    A multidisciplinary class for producers, editors, animators, and cinematographers. The course explores previsualization of visual effects through lectures, practical assignments, and critiques. Students learn the workflow and explore look development, use of motion capture in previz, post visualization and virtual cinematography. Students create previz or postviz projects in groups and individually.

    Repeatable: N
    Prerequisites ANIM 161 CVFX Foundations  or CINE 216 Image Design for Cinema  
    Minimum Credits 3 Maximum Credits 3

  
  • ANIM 365 Computer Animation: Visual Effects


    This course introduces the advanced Computer Animation Concentration student to the visual effects process of integrating computer-generated elements with live action footage. Early assignments integrate pre-existing computer generated elements with live action content. Subsequent assignments introduce advanced texture-mapping, rendering and camera tracking techniques. The course concludes with the development of a solo visual effects sequence that combines idea generation, production strategy and advanced CG rendered objects, particles, effects and camera. Screening of film examples and a presentation assignment about the visual effects industry will underscore the aesthetic impact of CG elements in a live action film.

    Repeatable: N
    Formerly 26-3049
    Prerequisites   ANIM 150 Introduction to Computer Animation  
    Minimum Credits 4 Maximum Credits 4

  
  • ANIM 370 Motion Graphics II


    Course teaches complex film and video compositing under tight deadlines using advanced high-end systems. Course emphasizes storyboarding and design as well as postproduction house protocols.

    Repeatable: N
    Formerly 24-2421
    Prerequisites ANIM 270 Motion Graphics I  or CINE 310 Cinema Models and Miniatures  
    Minimum Credits 4 Maximum Credits 4

  
  • ANIM 371 Advanced Topics in Motion Graphics


    This is a topics course in Motion Graphics. Different sections of this course will focus on different topic areas related to Motion Graphics that are not taught in other classes. Please contact the department for specifics on the content of each topic.

    Repeatable: Y
    Minimum Credits 1 Maximum Credits 3

  
  • ANIM 373 Advanced Topics in Computer Animation


    This course continues to refine and advance the aesthetic understanding and technical abilities needed in advanced Computer Generated (CG) animation through a series of rotating topics courses. Computer Animation software such as Autodesk’s Maya will be used for classroom review, professional examples and student assignments.

    Repeatable: Y
    Formerly 26-3067
    Prerequisites ANIM 240 Computer Animation  
    Minimum Credits 1 Maximum Credits 1

 

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