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2018-2019 Catalog [ARCHIVED CATALOG]

Courses

As a reminder, all courses have been renumbered beginning with the Fall 2018 semester. Click on the new Course Number Look-up Tool and/or go to colum.edu/registrar
 
  

  • BIOL 115 Botany: Plants and Society

    This course introduces students to plant life and the impact of plants on society including their use as a major food source, as medicine, and in the industrial and recreational world. As an introductory level botany course, topics also include structure, function, growth processes, reproduction, ecology, genetics, and resources derived from the plant world. The course also examines the impact of plant life on society using examples from major agriculture crops such as coffee and chocolate. Students will investigate live specimens of plants with a strong hands-on laboratory component.

    Repeatable: N
    Formerly 56-1120
    SL
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 120 Introduction to Horticulture: Applied Plant Sciences

    This laboratory course will be taught at the Garfield Park Conservatory and will address the science and art of cultivating fruits, vegetables, and ornamental plants; the functional uses of plants: aesthetics, food, industry, recreation; and growing and using horticultural plants and consumer and environmental issues related to horticulture in daily living.

    Repeatable: N
    Formerly 56-1121
    SL
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 125 General Zoology

    This class examines the diversity of the animal kingdom, focusing on the major groups of invertebrates and vertebrates. We will study these animals in an evolutionary context, emphasizing ecology, life history, and morphology. The lab component will include dissections to examine physical differences across the major phyla. It is recommended that students have a strong background of biology in high school or a previous biology course in college (e.g. Biology the Living World, Animal Physiology, Human Physiology, or Marine Biology).

    Repeatable: N
    Formerly 56-1125
    SL
    Minimum Credits 4 Maximum Credits 4

  

  • BIOL 130 Human Anatomy and Physiology

    This course examines the basic biological concepts of structure and function of the human body. Body systems, such as the cardiovascular, respiratory, nervous, digestive, muscular, skeletal and reproductive will be surveyed. Special topics may include the disease processes that affect the human body, such as cancers and AIDS.

    Repeatable: N
    Formerly 56-1170
    SC
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 135 Animal Physiology

    This course explores the structure and function of animals. Students gain knowledge on the diversity, as well as similarities of animal physiologies- at the microscopic as well as macroscopic level. Topics include general physiology (tissues and organ systems, sensory reception, respiration, digestion etc.), genetics and reproduction, evolution and ecology, and conservation. Special topics may include coverage of mammalian companion, economically important and zoo animals. The course includes hands-on laboratory work.

    Repeatable: N
    Formerly 56-1181
    SL
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 140 Biology of the Human Immune System: Health and Disease

    What causes illness and maintains health How does the immune system guard against disease These and other important topics of health are discussed. The effects of diet, stress, and drugs are debated, with discussions of AIDS, genetics, cancer, and other related current topics. Students learn to make sound decisions regarding their bodies. Students complete projects integrating their major field of study with topics in health and illness. Laboratory work is a required component of the course.

    Repeatable: N
    Formerly 56-1182
    SL
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 145 Marine Biology

    This class examines the diversity of marine organisms from the smallest worms to predatory sharks to the largest whales, from the deepest trench to the shore. Students will explore the special adaptations that allow organisms to thrive and create the complex web of ocean life. This class contains a lab component; field trips to the Shedd Aquarium; and a final project that incorporates the students’ interests, majors, and cultural backgrounds with course material.

    Repeatable: N
    Formerly 56-1185
    SL
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 150 Animal Behavior

    This course explores the ways in which animals survive, adapt, and respond to changes in their environment. Basic topics covered include animal learning, mechanisms of behavior, foraging, defense against predation, aggression, sensory systems, communication, mating systems, and parental care behavior. Examples from the animal kingdom will be incorporated, including consideration of the roles animals play in the daily lives of humans, and the discovery and meaning of specific animal behaviors.

    Repeatable: N
    Formerly 56-1420
    SC
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 155 Nutrition

    Course provides an overview of the basic nutrients required by the body for health and life. The role of nutrition in various phases of the life cycle and the psychological and sociological implications of food are discussed. Emphasis is placed on dispelling common nutrition myths and on questioning nutrition information presented in the media.

    Repeatable: N
    Formerly 56-1510
    SC
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 160 Personal Wellness

    This science course focuses on a holistic approach to health management. You will learn to assess your current wellness status and how to make improvements where necessary. Topics include exercise science, nutrition, self-esteem, mental health, stress management, relationships, effective communications, violence, sexuality, chronic diseases, and addictions. Some classes require mild to moderate movement.

    Repeatable: N
    Formerly 56-1515
    SC
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 165 Sensation & Perception

    Course studies sensation and perception entering the body through sight, hearing, taste, touch, and smell. Course examines the senses as they relate to biology, chemistry, physics, and psychology. Other senses dealing with coordination and balance will be studied also.

    Repeatable: N
    Formerly 56-1615
    SL
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 205 Epidemics: History of Disease and Response

    This course examines well-known epidemics. Classes of pathogens, modes of transmission, pathology of illness, and the immune response are investigated. Each epidemic is discussed through the lens of the public health response and the impact of concurrent scientific breakthroughs. This class considers the nature and challenges of contemporary global diseases and the responses of the public health, medical, and philanthropic communities. The course assesses how colonialism and globalization help spread disease and the co-evolution of infectious agents and humans. It is recommended that students have a strong background of biology from high school or have taken a previous biology course in college (e.g. Biology the Living World, Microbiology, Brave New World of Medicine).

    Repeatable: N
    Formerly 56-2100
    SC
    Prerequisites ENGL 109 Writing and Rhetoric I Stretch B  or ENGL 111 Writing and Rhetoric I  or ENGL 111H Writing and Rhetoric I: Honors  or ENGL 121 International Writing and Rhetoric I  or TWC-T-7 EXAM-TWC WRITING MINIMUM SCORE = 7  
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 210 Cancer Biology

    This course introduces students to the fundamental aspects of cancer biology. The underlying environmental and genetic causes that lead cells to transform into malignant cancer cells are investigated. Current methods of cancer screening and diagnosis, traditional treatment and cutting-edge therapies are examined and compared. In addition, the course explores possible measures to delay, reduce, and even prevent cancer development. Several specific types of cancers are examined and used as examples to illustrate the process of cell transformation into malignant cancers.

    Repeatable: N
    Formerly 56-2120
    SL
    Minimum Credits 4 Maximum Credits 4

  

  • BIOL 215 Genetics

    Course is a survey of the basic fundamentals of genetics and their application to contemporary issues. Major topics include DNA structure and replication, the chromosomal basis of inheritance, protein synthesis, and genetic engineering. Special topics may include human development, cloning, stem cell research, DNA fingerprinting, genetic basis of disease, agricultural crop breeding, reproductive technologies, and the conservation of genetic diversity in nature.

    Repeatable: N
    Formerly 56-2130
    SC
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 215H Genetics: Honors

    This course is a survey of the fundamentals of genetics and their application to contemporary issues with hands-on, inquiry-based activities. Major topics include DNA structure and replication, the chromosomal basis of inheritance, mutation, gene expression and epigenetics, and utilization of model organisms and genetic technology. Special topics may include ethical issues in genetics, human development and reproductive technologies, stem cell research, DNA fingerprinting, genetic basis of disease, and use of model organisms in genetic research. This is an Honors course and students need a cumulative GPA of 3.50 or higher to register.

    Repeatable: N
    Formerly 56-2130HN
    SL
    Requirements 3.5 or Higher GPA (35GP)
    Minimum Credits 4 Maximum Credits 4

  

  • BIOL 220 Human Evolution

    This course is a survey of the biological theory of evolution, as related to the human species. Major topics include basic genetics, general biological evolution, comparative anatomy, and primate and hominid evolution. Special topics may include an examination of the evolution of human traits such as language, art, agriculture, and war, and the role of humans in the extinction of other species.

    Repeatable: N
    Formerly 56-2134
    SC
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 225 Microbiology

    The course examines life at the microscopic level and is designed to provide an understanding of microbiology and its connectedness to the human body, environment, medicine, and industry. Topics will include the exploration of the world of bacteria and viruses; microbial growth and control; the impact of the human microbiome; the role of microbes in biotechnology, industry, and agriculture; the rise of antibiotic resistance; and microbial diseases of humans.

    Repeatable: N
    Formerly 56-2150
    SL
    Minimum Credits 4 Maximum Credits 4

  

  • BIOL 230 Molecular and Cell Biology

    All living organisms are made of cells, some are unicellular and some are complex. This course provides students with an introduction to cell biology. Several areas of cell biology will be discussed: DNA, RNA, protein, transcription and translation, cell division and cell death, cell signaling and communication, cell renewal, and stem cells and cancer. The laboratory portion of the course will teach students the molecular biology techniques currently used in biology research, including gel electrophoresis, PCR, molecular cloning, ELISA, and Western Blot.

    Repeatable: N
    Formerly 56-2160
    SL
    Minimum Credits 4 Maximum Credits 4

  

  • BIOL 235H Evolution of Sex: Honors

    Understanding the nature of sex and its relationship to evolution is important in biology. This class will cover sex and sexual selection across the animal and plant kingdoms. We will discuss the nature of science and the influences of culture on science, specifically the role of feminism on our understanding of female choice. Monogamy, polygamy, polyandry, homosexuality and other types of sexual and asexual relationships will be explored in an evolutionary context through primary literature. This is an Honors class. In addition to other possible pre-requisites, students need a minimum G.P.A. of 3.50 or higher to enroll.

    Repeatable: N
    Formerly 56-2169HN
    SC
    Requirements 3.5 or Higher GPA (35GP)
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 240H Animal Behavior Observational Research Methods: Honors

    This course will meet primarily at Lincoln Park Zoo, with a few on-campus meetings. The course will provide students with a hands-on introduction to animal behavior observational research methods. We will use Chicago’s own Lincoln Park Zoo as our laboratory to learn how to use a range of different observational research methods practiced by professionals in the field of animal behavior. This course will introduce students to appropriate experimental design for behavioral research and different sampling methods through discussion of primary literature and hands-on behavioral data collection. Students will use the scientific method from hypothesis formulation to data analysis, discussion, and scientific communication by designing and presenting their own independent behavioral research projects.

    It is assumed that students have had some biology and stats in high school or college, and it is suggested that they take BIOL 150 Animal Behavior  prior to taking this course. This is an Honors course and students need a GPA of 3.50 or higher to register.

    Repeatable: Y
    Formerly 56-2420HN
    SL
    Prerequisites ENGL 122 International Writing and Rhetoric II  or ENGL 112 Writing and Rhetoric II  
    Requirements 3.5 or Higher GPA (35GP)
    Minimum Credits 4 Maximum Credits 4

  

  • BIOL 245 Ecology

    This course introduces basic principles of ecology- the study of relationships among living organisms, their environment and each other. We examine ecological concepts applied to individuals, populations and communities of both plants and animals. Topics include plant and animal adaptations to the environment, the role environmental factors in the distribution and abundance of organisms, the dynamics of population growth, species interactions including competition and predation, the structure of ecological communities, and the application of ecology to problems in conservation.

    Repeatable: N
    Formerly 56-2450
    SL
    Prerequisites MATH 110 College Mathematics  or MATH 115 Liberal Arts Mathematics  or MATH 120 Quantitative Reasoning  or ACCU-T-67 EXAM-ACCUPLACER MATH MINIMUM SCORE = 67  or ACT-M-23 EXAM-ACT MATH MINIMUM SCORE = 23  or SAT-M-550 EXAM-SAT MATH MINIMUM SCORE = 550  or CMPS-M-67 EXAM-CMPS MATH MINIMUM SCORE = 67  
    Minimum Credits 4 Maximum Credits 4

  

  • BIOL 245H Ecology: Honors

    This course introduces basic principles of ecology- the study of relationships among living organisms, their environment and each other. We examine ecological concepts applied to individuals, populations and communities of both plants and animals. Topics include plant and animal adaptations to the environment, the role environmental factors in the distribution and abundance of organisms, the dynamics of population growth, species interactions including competition and predation, the structure of ecological communities, and the application of ecology to problems in conservation. This is an Honors course. In addition to other possible pre-requisites, students need a minimum G.P.A. of 3.50 or higher to enroll.

    Repeatable: N
    Formerly 56-2450HN
    SL
    Requirements 3.5 or Higher GPA (35GP)
    Minimum Credits 4 Maximum Credits 4

  

  • BIOL 255H Homeostasis: the Biology of Equilibrium

    This course will cover the physiology of plants and animals in the context of homeostasis. All living organisms maintain this dynamic equilibrium to preserve internal conditions suitable for life as they face the challenges of changing external environments. This theme unifies concepts in cellular biology, physiology, and systems thinking. We will consider the basic biophysical challenges faced by cells and relate these to challenges on the organismal level. The course focuses on the mechanisms of homeostatic regulation using external and internal cues, interactions between organisms and their environment, and how cells and tissues work together to optimize the physiological processes that allow diverse life (including humans) to succeed in environments all over the planet.

    Repeatable: N
    SC
    Requirements 3.5 or Higher GPA (35GP)
    Minimum Credits 3 Maximum Credits 3

  

  • BIOL 315H Modeling Biology with Mathematics: Honors

    In mathematics, differential equations express the relationship between several quantities and their rates of change. When used in application, these equations can function as mathematical models of complex dynamic systems, such as those found naturally in biology. In this course, we will explore a variety of systems using models based on differential equations, and learn how to use mathematical tools, including calculus, to analyze these systems. This course is part of the Honors program and requires, at a minimum, a cumulative GPA of 3.5 or higher to register (in addition to other possible pre-requisites).

    Repeatable: N
    Formerly 56-3125HN
    SC
    Prerequisites MATH 220 Calculus I  
    Requirements 3.5 or Higher GPA (35GP)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 101 Introduction to Marketing

    This introductory survey course explores the fundamentals of marketing: product, promotion, pricing, and distribution, as well as the impact of consumer and market research, technology, and globalization.

    Repeatable: N
    Formerly 28-1090
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 105 Introduction to Management and Entrepreneurship

    In this course students learn the basic management functions of planning, organizing, leading and controlling, as they explore their opportunities as future arts managers and entrepreneurs. Using text, activities, films, cases and projects, students deepen their understanding of the role of the arts manager; practice applying management skills, tools, and techniques; and identify ways to effectively and creatively respond to management problems and challenges.

    Repeatable: N
    Formerly 28-1110
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 109 Information Management

    This course provides students with a practical framework for employing essential computer applications in today’s business environment. Students apply advanced functions of database, spreadsheet, word processing and presentation software to business analysis and decision-making processes. The skill set pursued in this course is fundamental to effective managerial operations of a variety of arts, entertainment and media businesses and organizations.

    Repeatable: N
    Formerly 28-1113
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 125 Business of Visual Arts

    This course investigates a broad range of visual arts institutions, organizations, and businesses, including museums, commercial galleries, non-profit and alternative venues, auction house and art fairs. The course includes site visits and meetings with professionals to provide an inside look at how these arts businesses operate and to expose students to diverse career opportunities in the field of visual arts. This course is an entry point for other visual arts management classes, a requirement for students pursuing a visual arts management degree, and is also open to non-Business and Entrepreneurship majors.

    Repeatable: N
    Formerly 28-1270
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 130 Business of Design

    This course introduces students to management practices in the design field. Students will investigate the business practices associated with a variety of design disciplines including graphic design, illustration, interior architecture, product design, web design, branding, marketing, photography, product design, and advertising design. Through an examination of functionality (mission/purpose, products/services, and target markets), clients/audience, organizational structure, strategy, and operations, students will understand the management of integrated design practices.

    Repeatable: N
    Formerly 28-1310
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 135 Business of Music

    Business of Music provides a comprehensive exploration of the multibillion-dollar music industry. Both historical developments and current music business issues are examined. Topics include professional songwriting, copyright, the recording industry, management, touring, publishing, marketing, distribution, the role of technology in the industry and careers in music. This course is an entry point for other music business classes, a requirement for students pursuing a music business management degree, and is also open to non-Business and Entrepreneurship majors.

    Repeatable: N
    Formerly 28-1410
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 140 Promotional Marketing

    This course examines the range of techniques available to activate consumers to move from awareness and interest to purchase. In identifying the motivations behind loyalists, experimenters and switchers, students will explore promotional and retail marketing from the perspective of the retailer and manufacturer, as well as the shopper. A variety of online and brick-and-mortar retail channels are examined.

    Repeatable: N
    Formerly 28-1501
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 145 Selling with Your Ears: Listening and Other Personal Selling

    This course is designed for students who are looking to acquire the consultative selling skills necessary to work with clients as a salesperson or manager. Students acquire a working knowledge of consultative selling skills starting with effective listening via lectures and actual skill practice sessions.

    Repeatable: Y
    Formerly 28-1505J
    Minimum Credits 1 Maximum Credits 1

  

  • BUSE 150 Business of Media

    This course surveys the business of traditional media fields including radio, television and film, while also studying emerging digital media industries, including the Web and mobile platforms. This course also examines how changes in technology, consumer behavior, and deregulation are transforming the media industry and the production, distribution, and consumption of content in a digital environment. This course is an entry point for other media management classes, a requirement for students pursuing a media management degree, and is also open to non-Business and Entrepreneurship majors.

    Repeatable: N
    Formerly 28-1610
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 155 Business of Film and TV

    This course studies how the movie business works in today’s ever-changing marketplace, concentrating equally on mainstream Hollywood films as well as smaller independent films made outside the studio system. The two businesses co-exist, compete, and sometimes cross over in their attempts for money, starts, distribution deals, movie screens, and audience approval. Course will examine recent mega-mergers in the media world, the type of movies being released, the factors that constitute whether a film is considered a success or failure, and what it takes to compete as a professional working in the very competitive movie industry. Topics will include past events that have shaped today’s film business climate, the various methods of film financing, the cost of film distribution, the state of independent film, the operation of movie theaters, and the mysteries of Hollywood accounting. Throughout the course, students will get an inside glimpse into the economic, political, and power structures behind the scenes which help determine that movies get made, distributed, and seen by the public.

    Repeatable: N
    Formerly 28-1635
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 160 Special Events and Promotions

    This course surveys the steps in producing events, including concept, budget, planning, pre-event implementation, day-of-event management, and post-event evaluation. Students explore the range of events from parades and marathons to product launches and theme parties, and participate in at least three events during the semester.

    Repeatable: N
    Formerly 28-1702
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 165 Business of Sports

    This course is an introduction to Sports Management principles, the structure of the sports industry and sports organizations, either franchises (ex: Cubs), leagues (ex: NBA), venues (ex: Wrigley Field), equipment (ex: Nike), or events (ex: the Olympics). Course also examines the types of employment training and skills career seekers require. Class will focus on the following topics: sports, culture & society, scope of sports industry; sports consumers; governance; leadership; liability & risk management; role of sports agents; careers in sports management. This course is an entry point for other sports management classes, a requirement for students pursuing a sports management degree, and is also open to non-Business and Entrepreneurship majors.

    Repeatable: N
    Formerly 28-1710
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 170 Business of Performing Arts

    This course introduces students to management fundamentals of both not-for-profit and for-profit organizations involved in the producing, presenting and promoting of live entertainment and the performing arts. It gives students an overview in conceptualizing, forming, financing, managing and operating such entities, and bringing a live event from idea conception to night-of-show. These concepts are explored through both theoretical discussions and practical exercises that focus on evaluation of real events, from concerts to theater productions and other forms of performance art.

    Repeatable: N
    Formerly 28-1718
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 199 Topics in Marketing

    This course exposes students to issues of current significance that are new and timely. It positions students at the leading edge of ideas that drive markets.

    Repeatable: Y
    Formerly 28-1523
    Minimum Credits 1 Maximum Credits 1

  

  • BUSE 201 Accounting

    This course is a thorough overview of financial accounting topics for arts, entertainment and media organizations, starting with the accounting cycle for a sole proprietorship and ending with the study of corporations. Clear principles and procedures are used to demonstrate the function of the accounting cycle. The Income Statement, Statement of Equity, Balance Sheet, and Statement of Cash Flow are prepared. The class introduces financial topics that will enhance the student’s understanding of financial statements and the use of financing through ratio analysis. This course is supported by Supplemental Instruction Peer Study Groups. Please check the website at www.colum.edu/si for days and times.

    Repeatable: N
    Formerly 28-2110
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 205 Law for Creative Industries

    This course enables future artists, managers and entrepreneurs to better understand legal issues in business dealings in creative industries, and to recognize where legal problems may arise. This is accomplished through readings and lectures relating to copyright and other intellectual property rights, contracts, licensing agreements, First Amendment issues, agency agreements, and the formation of partnerships and corporations.

    Repeatable: N
    Formerly 28-2111
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 208 Business Writing

    The course emphasizes the importance of professionally written communication for artists, entrepreneurs, and managers in today’s arts, entertainment and media environment. The course focuses on identifying the most appropriate media and format for reaching target audiences and achieving intended communication goals. It also provides students with the essential tools and skills to organize and effectively convey information in a clear and concise manner. The course fulfills Columbia College’s writing intensive requirement (WI).

    Repeatable: N
    Formerly 28-2120
    WI
    Prerequisites ENGL 111 Writing and Rhetoric I  or ENGL 109 Writing and Rhetoric I Stretch B  or ENGL 112 Writing and Rhetoric II  or TWC-T-7 EXAM-TWC WRITING MINIMUM SCORE = 7  
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 210 Managerial Economics

    This course introduces economic principles including supply and demand, consumer choice, opportunity costs, market system, money, and banking as they apply to the management of arts, entertainment and media. The factors that impact each of these principles are also explored in depth. This is an integrated macro-micro introduction for future managers and entrepreneurs.

    Repeatable: N
    Formerly 28-1112
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 215 Artists and the Art Market

    Designed to serve artists and arts managers and entrepreneurs, this course explores the ecosystem of the contemporary art market, within the context of its historic development and with a focus on future trends. It explores the art marketplace from the perspective of key stakeholders: artists, buyers, and mediating businesses (including auction houses, commercial galleries, art fairs, private dealers and advisors, on-line, and direct sales from the artist studio). The course addresses concepts relevant to both artists and arts managers and entrepreneurs including pricing, branding, marketing, business models, and career opportunities.

    Repeatable: N
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 218 Entrepreneurship Case Study

    Students work independently with an organization or start-up of their choice and create a case study. The case study involves research and direct observation, analysis, and recommendations. The case study may address marketing, human resources, operations, strategic management and planning, and other relevant business factors. Completion of this course requires students to write and present a comprehensive case study based upon their engagement with their specific organization.

    Repeatable: N
    Formerly 28-2152
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 220 Entertainment Marketing

    This course teaches students to analyze arts, entertainment, media, and fashion organizations within their environmental context to determine how to position them in the marketplace. Students develop an understanding of the consumer and market, choose proper research techniques to solve problems, determine appropriate promotional techniques to develop relationships with customers, and develop a complete and integrated marketing plan for an organization.

    Repeatable: N
    Formerly 28-1115
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 221 Managing Human Resources

    Course teaches students to identify principal human resource management functions within an organization. Course utilizes interpersonal communication, role-playing, and hands-on exercises to teach typical human resource management skills applicable to the arts, entertainment, media, and retail fields. Students practice interviewing techniques; creating compensation packages; developing, training, and disciplining employees; and developing performance appraisals.

    Repeatable: N
    Formerly 28-2165
    Prerequisites BUSE 105 Introduction to Management and Entrepreneurship 
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 235 Applied Marketing: Music Business

    Effective marketing is a necessary component of a successful music product release, service or tour. This course focuses on marketing in the music industry. The use and effectiveness of marketing in radio, print, online and touring will be explored. An inquiry into the changing music industry focuses on the emergence of developing markets and the future of music.

    Repeatable: N
    Formerly 28-2411
    Prerequisites BUSE 135 Business of Music 
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 240 ProTools

    This course provides an introduction to the digital production process for music using Avid’s™ industry standard platform, Pro Tools. Topics include the digital audio workspace, Pro Tools software use, time efficiency using the software, industry standard plug-in use, and digital recording session organization. This course prepares students to communicate with recording personnel, artists, producers, engineers and session musicians.

    Repeatable: N
    Formerly 28-2415
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 243 Managing Music Productions

    This course provides a comprehensive overview of managing a recording project from initial planning through completion. The role of the music producer in creating a variety of recorded material for the entertainment and media industries is explored. Administrative, technical and musical aspects of production are emphasized as students complete assignments aimed at developing a sense of skill and technique in producing a variety of musical product formats.

    Repeatable: N
    Formerly 28-2425
    Co-requisites BUSE 135 Business of Music 
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 248 Talent Management

    This course examines the crucial role of professional management for all types of artists and entertainers. Instruction focuses on roles of personal manager, booking agent, talent agent, road manager, and company manager. Course explores formation of an agency, development of talent, and special touring considerations.

    Repeatable: N
    Formerly 28-2430
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 250 Music Publishing

    Students learn principles and procedures involved in music publishing both nationally and internationally. The course examines copyright basics, registration, and publishing income sources. Analysis of publishing deals and their negotiation provides a foundation in understanding the business of music publishing.

    Repeatable: N
    Formerly 28-2435
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 253 Intro to Marketing Research

    This course surveys the many types of research, qualitative and quantitative, used by marketers to facilitate decision-making. It emphasizes the rationale behind each technique, and students will strategize, design and conduct a research study. Special attention will be paid to audience research.

    Repeatable: N
    Formerly 28-2500
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 258 Creativity in Marketing

    This exploratory course encourages students to consider nontraditional methods of marketing products. Students engage in creative problem solving in all aspects of marketing to achieve marketing objectives and increase profitability.

    Repeatable: N
    Formerly 28-2502
    Prerequisites BUSE 220 Entertainment Marketing  or BUSE 101 Introduction to Marketing  
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 260 Brands and Branding

    This course surveys the strategies and activities that create distinctive brand identities and generate loyalty for products, services, people and places. Students will discover the many touch points and stakeholders that affect branding and create a portfolio-appropriate brand audit and branding recommendation.

    Repeatable: N
    Formerly 28-2510
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 265 Internet and Mobile Business

    This course provides a broad overview of the concepts and principles of online business strategies. Topics discussed include Internet business models, revenue models, management of web development, online distribution, e-commerce, search engine optimization, mobile strategy, privacy and security management.

    Repeatable: N
    Formerly 28-2610
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 268 Script Analysis

    Script Analysis is a 15-week course designed to review the elements of Western drama; foster among students a deeper understanding of the screenwriting process; help students appreciate the ways in which a script is reworked and revised in preparation for filming; assist students in developing critical skills in analyzing stories; introduce students to the role of various development/production departments (known as Concentrations at Columbia College Chicago), and how each determines the merits of a script and prepares it for filming; explore the various skills necessary to analyze scripts from the perspective of each of these departments (Concentrations); and provide students with several opportunities to apply those skills most closely aligned with their own filmmaking interests to a script(s) under study.

    As a result, students will better be able to understand the different interpretations and demands made on a screenplay as well as the processes required before and during the making of the film based on said screenplay. Students will be able to present their assignments, ideas and analyses in a professional manner.

    Repeatable: N
    Formerly 28-2700
    Prerequisites  ENGL 111 Writing and Rhetoric I  or ENGL 109 Writing and Rhetoric I Stretch B  or ENGL 112 Writing and Rhetoric II  or TWC-T-7 EXAM-TWC WRITING MINIMUM SCORE = 7  
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 271 Oral Communication and Public Speaking for Managers

    Course helps develop the students’ ability to speak confidently and effectively in a variety of public speaking situations. Students will prepare and present several different types of speeches that arts managers are often required to make. Particular attention is paid to style, persuasion, and credibility in public speaking.

    Repeatable: N
    Formerly 28-2710
    SP
    Prerequisites ENGL 111 Writing and Rhetoric I  or ENGL 109 Writing and Rhetoric I Stretch B  or ENGL 112 Writing and Rhetoric II  or TWC-T-7 EXAM-TWC WRITING MINIMUM SCORE = 7  
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 275 Self-Management and Freelancing

    This course provides artists of all disciplines with the fundamentals of self-sustaining careers in the arts, entertainment and media. The class equips students with an understanding of the matrix of skills, promotional vehicles, and revenue streams in the arts industries as well as fundamentals of career development and business acumen.

    Repeatable: N
    Formerly 28-2712
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 280 Record Label Operations

    This course closely examines the recorded music sector of the music business. Topics include record label operations, distribution, revenue models and artist agreements. Students will learn the fundamentals, best practices, and innovations that take place at record labels and music groups around the world. They will examine how independent and major companies sign artists, build and maintain catalogs, as well as promote and distribute product. The course will focus on day-to-day operations and activities of organizations that develop music projects from inception to the marketplace.

    Repeatable: N
    Prerequisites BUSE 135 Business of Music  
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 299 Topics in Business and Entrepreneurship:

    This repeatable course consists of rotating subjects of interest.

    Repeatable: Y
    Minimum Credits 1 Maximum Credits 6

  

  • BUSE 301 Accounting II: Forecasting

    This course covers the fundamentals of accounting as applied to partnerships, corporations, and non-for-profit organizations, utilizing the materials from Accounting I. Managerial decision-making from accounting information is the primary course objective. Emphasis is on the organizational structure, net assets, dividends earnings per share, long-term debt and debt vs. equity financing, cash flows, profitability and liquidity ratios for evaluating organizations.

    Repeatable: N
    Formerly 28-3120
    Prerequisites BUSE 201 Accounting 
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 303 Finance

    Finance is the art and science of managing funds. This course provides an understanding of the financial system, basic financial management techniques, and analyses as applied to the arts, entertainment, and media business environment. Concepts studied include cash flow, ratio analyses, time value of money methodology, capital budgeting, and business ethics. The course introduces students to essential financial management tools used by decision-makers. This course is supported by Supplemental Instruction Peer Study Groups. Please check the website at www.colum.edu/si for days and times.

    Repeatable: N
    Formerly 28-3110
    Prerequisites BUSE 201 Accounting  
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 305 Ethics & Business of Arts

    Course examines fundamental ethical consequences of business decisions made in today’s thriving arts organizations. Students study ethical theories debated among the world’s most respected ancient and modern thinkers and apply these theories to problems in business.

    Repeatable: N
    Formerly 28-3125
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 308 Entrepreneurship

    This class introduces entrepreneurship as a way of thinking and acting that can serve as a springboard for a self-sustaining, creative career. It provides students with insight into how arts, entertainment, and media professionals turn ideas into a business, and how various elements of an organization fit together to become a viable venture, whether in the profit or non-profit world. Through launching their own microbusinesses, students learn to recognize and evaluate opportunities; problem-solve and manage risks; plan and manage time effectively; leverage resources; craft business models; and develop audiences to support their work.

    Repeatable: N
    Formerly 28-3130
    Requirements Junior Standing or Above (JR)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 309 Entrepreneurship II:BusinessPlan

    This course builds on concepts learned in Entrepreneurship as they relate to preparing a business plan. Throughout the course, students will explore what constitutes stronger business plans, compare various business plan structures, learn research methods and tools to help flesh out their plans, and understand how to evaluate and evolve plans over time. By the end of the course, students will have a finished business plan ready to present to potential investors, donors and partners.

    Repeatable: N
    Formerly 28-3514
    Prerequisites BUSE 308 Entrepreneurship  
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 311 Strategic Management

    This course focuses on the roles of the chief executive, board, and other senior managers in strategic planning, policy-making, and management of an organization. Case studies in both the for-profit and not-for-profit sectors give special attention to real-world situations of small and large businesses in the arts, entertainment, media, and retail management fields.

    Repeatable: N
    Formerly 28-3135
    Requirements Junior Standing or Above (JR)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 312 Organizational Behavior

    This course examines the relationship between organizational structures and the behavior that results from these structures. Effective management systems and methods will be studied, teaching students how an organization’s environment impacts behavior and vice versa. Additional topics include leadership; ethics; resources management; and diversity, equity and inclusion in the workplace.

    Repeatable: N
    Formerly 28-2150
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 314 Project Management

    Course is intended to familiarize students with fundamentals of project management and their application in the arts. Course will cover a variety of techniques used to manage any type of arts project regardless of scope and industry. An emphasis will be placed on understanding the importance of matching project goals and objectives with the mission of an arts organization or potential funders’ interests.

    Repeatable: N
    Formerly 28-3150
    Requirements Junior Standing or Above (JR)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 316 Negotiation Skills

    Course offers the opportunity to learn negotiation techniques, recognize unfair tactics, and bring about mutually beneficial situations. Instruction also touches on body language, personality types, regional and international ethnic differences, and hidden meanings of words.

    Repeatable: N
    Formerly 28-3152
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 318 International Arts Management

    This course introduces students to the increasingly global nature of arts management. Students study cultural policies, organizational structures, and funding in a range of international arts, entertainment, and media enterprises. This course also prepares students for study abroad opportunities.

    Repeatable: N
    Formerly 28-3160
    GA
    Requirements Junior Standing or Above (JR)
    Minimum Credits 3 Maximum Credits 3

  
  

  • BUSE 323 Exhibition Management

    This course provides students with practical experience in the development of exhibitions. The course covers the process of creating an exhibition including curating, design development, interpretation and programming, project planning and management, budgeting, and marketing. Course activities include hands-on experiences, lectures, research, field trips and meetings with exhibition professionals in museums, galleries, and design firms.

    Repeatable: N
    Formerly 28-2210
    Requirements Junior Standing or Above (JR)
    Minimum Credits 3 Maximum Credits 3

  
  

  • BUSE 327 The Press, Consumers, and the Entertainment Industry

    This course explores the history and managerial implications of arts and entertainment criticism through related reading, writing, and discussion. Students will examine the relationship between the press and the artistic production, marketing, and promotion. Instruction focuses on expression of critical commentary in a succinct style that is accessible to consumers. This course fulfills the Writing Intensive (WI) requirement.  

    Repeatable: N
    Formerly 28-3410
    WI
    Prerequisites ENGL 122 International Writing and Rhetoric II  or ENGL 111 Writing and Rhetoric I  or ENGL 109 Writing and Rhetoric I Stretch B  or ENGL 112 Writing and Rhetoric II  or TWC-T-7 EXAM-TWC WRITING MINIMUM SCORE = 7  
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 330 Music Promotion

    This course examines strategies for promoting new releases of music to radio and other media for airplay and exposure. Students learn the tools and skills needed to understand music promotion from the point of view of the major label, the independent label and the unsigned artist. Students gain an understanding of how to use social media and other new media to effectively promote music; how commercial, independent and college radio select new music; as well as techniques used in street and grassroots promotion.

    Repeatable: N
    Formerly 28-3415
    Prerequisites BUSE 135 Business of Music 
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 332 Managing and Licensing Intellectual Property

    This course examines issues related to the management and licensing of intellectual property in the arts, entertainment and media industries, and additionally explores new and emerging opportunities specific to the digital age. Students will engage in intellectual property and industry analysis, including simulated hands-on management of real-world intellectual property portfolios. Students will identify intellectual property assets and portfolios that are appropriate for monetization and will formulate plans for delivering and realizing such value and revenue to the relevant rights holders.

    Repeatable: N
    Formerly 28-2250
    Co-requisites BUSE 201 Accounting 
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 334 Digital Media Strategies

    This class addresses new and emerging business models and strategies in today’s rapidly evolving media industries. Topics include an in depth understanding of social media, online marketing, retail and distribution of digital, audio, and visual content including a la carte download services, subscription, and ad-supported streaming services.  Additional topics include e-commerce, web design strategy, mobile retail and promotion, community building, direct to consumer marketing, and a variety of other vital tech-based strategies.

    Repeatable: N
    Formerly 28-3416
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 337 Music Industry Immersion: Music Business Workshop Study Abroad

    Students in the Music Business Workshop Study Abroad will be coached on the development of their management skills through a music business simulation and collaborative projects encompassing artist management, marketing, tour planning and music company operations. The course involves an online component focused on the global music industry and a week long study abroad in Germany. The experience will involve students and faculty from the Departments of Music and Business and Entrepreneurship. Students and faculty from Pop Akademie University Baden-Wuerttemberg, Germany and other international partners also participate in this collaborative experience.

    Repeatable: N
    Formerly 28-3420
    Prerequisites BUSE 135 Business of Music  
    Requirements Permission Required (DP)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 343 Music Supervision

    The job of a Music Supervisor is to combine music and visual media. This course examines the role and responsibility of the music supervisor in connecting music with film, TV, video games and other forms of media. Emphasis is placed on understanding music selection, song clearance, budgeting, composer delivery and negotiation as it relates to fulfilling the needs of media producers (clientele). Students will gain a practical grasp on the day-to day activities of a music supervisor including client relations, licensing, working with composers and facilitating a successful project.

    Repeatable: N
    Formerly 28-3426
    Requirements Junior Standing or Above (JR)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 348 Concepts of Recorded Music in the Entertainment Industry (LA)

    No description available.

     

    Repeatable: N
    Formerly 28-3427L
    Requirements Permission Required (DP)
    Minimum Credits 4 Maximum Credits 4

  

  • BUSE 350 Music Publishing II: Licensing Strategies

    This course teaches students concepts involved in developing contracts and music licensing strategies in the music industry. Specific topics include: negotiations involving various new media contracts from the viewpoint of the attorney, media company, and artist and manager; strategic budgeting and negotiation of the artistic development deals; licensing of completed recorded music; the internet as a tool for repertoire; and the utilization of technology for artist development.

    Repeatable: N
    Formerly 28-3430
    Prerequisites BUSE 250 Music Publishing 
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 354 Decision Making: Music Business

    This capstone course in Music Business examines the organization and operation of principle sectors of the music business: the recording business, artist management and International music management. This course encapsulates the student’s academic experience in the Music Business program. Students will explore the decision making process as it relates to the environment of the music business, marketing strategies, artist/performer relationships, deal structures and entrepreneurial opportunities. Students will also focus on a self-assessment and career strategy to assimilate into the music industry.

    Repeatable: N
    Formerly 28-3472
    Prerequisites BUSE 135 Business of Music 
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 357 Marketing Case Studies

    This advanced marketing course focuses on case study review and discussion. Students apply basic marketing principles to real-life, problem solving situations faced by product, service, media, and arts marketers.

    Repeatable: N
    Formerly 28-3501
    Requirements Junior Standing or Above (JR)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 358 Marketing Data Analytics

    This course explores data analytics and their impact on marketing strategies. Students start with the fundamentals of proprietary social platform insights and move on to more complex consumer observations provided by big data. Students will explore engagement metrics, cost per click, multi-tiered demographics, audience segmentation, return on engagement, customer relationship management, complex targeting structures, behavioral statistics, and email success metrics.

    Repeatable: N
    Formerly 28-2515
    Requirements Junior Standing or Above (JR)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 360 Developing a Marketing Plan

    Comprehensive course teaches students to prepare a marketing plan for a specific product or service. Student learning builds on the foundations learned in the core marketing courses to formulate a strategic marketing plan. The course will provide a systematic approach that facilitates organization of data, development of strategy, alignment of all plan elements, and measurement of marketing ROI. Upon completion, students will be able to develop a comprehensive, real world marketing plan.

    Repeatable: N
    Formerly 28-3502
    WI
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 363 Marketing and Branding Yourself

    This course introduces students to the steps involved in the job search process. Various Skills, techniques and resources for creating personal brand to improve job hunting effectiveness. Students develop resumes and cover letters, interview effectively, assess skills and career objectives and manage the search process. Several guest speakers discuss job-hunting in their particular marketing/advertising areas.

    Repeatable: N
    Formerly 28-3505
    Requirements Junior Standing or Above (JR)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 365 International Perspectives in Cultural Entrepreneurship

    Course is designed to generate understanding and knowledge of how cultural industries function in Asia and South America. The 2010 J-term trip will focus on Panama City, Panama. Students will engage in seminars and workshops presented by cultural entrepreneurs in Panama City in their place of business. Students will be immersed in the local nuances and culture in order to gain perspectives that they can translate into skill sets that they would need to become successful cultural entrepreneurs.

    Repeatable: N
    Formerly 28-3510J
    Requirements Senior Standing (SR)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 368 Leadership

    What is leadership and what does it take to be an effective leader in arts, entertainment, and media today? This course seeks to answer such questions as students study, analyze, and discuss leadership concepts and practices. Students also learn how to lead by evaluating the effectiveness of various leadership styles and through the development, application, and assessment of their own leadership capabilities through group and individual assignments and activities.

    Repeatable: N
    Formerly 28-3511
    Requirements Junior Standing or Above (JR)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 370 Music Industry Deals

    The music business is built on relationships that are formalized by legal transactions that outline the rights and responsibilities of those involved. Students will have the opportunity to read, review, understand, and analyze contemporary agreements pertaining to a variety of aspects of the music business. Students will also have the opportunity to engage with both collaborators and adversaries in the evaluation and negotiation of important agreements, and should learn to pinpoint and apply concepts such as bargaining power, industry standards, incentivization, risk and uncertainty, party expectations, and more. This class aims to educate students on the real-life business of “doing the deals” that keep the music business running.

    Repeatable: N
    Prerequisites BUSE 135 Business of Music  
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 371 Global Marketing

    This course investigates the ways marketers adapt or redesign their product, packaging, price determination, and distribution for diverse markets throughout the world. Students will explore the local differences, including culture, economy, politics, and geography, that must be factored into any global marketing initiative.

    Repeatable: N
    Formerly 28-3535
    GA
    Prerequisites BUSE 220 Entertainment Marketing   
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 373 Film Marketing

    This course provides an in-depth look at how film is marketed by studios, independent distributors, and filmmakers.  Shifts in technology like social media and changes in viewer habits are particularly addressed.

    Repeatable: N
    Formerly 28-3630
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 375 Sports Law

    Course is an in-depth presentation of the legal aspects of professional sports for franchises, agents, and media contracts. It analyzes a number of legal issues connected to the organization of sporting events, the participation in sporting events, and the communication of such events to the public. Topics include torts and criminal law in sports, Title IX, antitrust (collusion, single entity, franchise relocation), player contracts, collective bargaining agreements, drug testing, dispute resolution, athlete representation, licensing and sponsorships, broadcast rights, and facilities contracts.

    Repeatable: N
    Formerly 28-3755
    Prerequisites BUSE 205 Law for Creative Industries 
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 378 Sponsorship

    This course provides future managers and artists with an understanding of sponsorship techniques and a hands-on experience. They will understand and utilize various sponsorship techniques and learn how to apply those techniques in the arts, entertainment and media industries.

    Repeatable: N
    Formerly 28-3760
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 381 Box Office Management

    Every organization wants to sell more tickets. How can this be achieved? This course presents revenue maximization techniques, including dynamic pricing, discounting, list selection and segmentation, new box office technologies, marketing analyses and how these techniques are used in the not-for-profit and for-profit sectors of the live entertainment industry, including theater, music and sports events.

    Repeatable: N
    Formerly 28-3815
    Requirements Junior Standing or Above (JR)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 385 Presenting the Performing Arts

    This course focuses on the process of planning live and performing arts programs, series and seasons, selecting facilities, scheduling and budgeting, booking, negotiating contracts, marketing, pro forma settlements and professional ethics. Both profit-making and non-profit performance sectors are covered.

    Repeatable: N
    Formerly 28-3830
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 387 Producing & Touring Live Entertainment

    This course focuses on the process of translating artistic vision into a tangible live production, finding the money to launch it, and putting it on stage and on the road. By examining successful producing and touring organizations, students will deepen their knowledge of organization structure, financing, budgeting, professional ethics, and the tactical responsibilities that producing and touring require. Both profit-making and non-profit performance sectors are covered.

    Repeatable: N
    Formerly 28-3832
    Requirements Sophomore Standing or Above (SO)
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 399 Special Topics:

    This course is designed to respond to current trends and topical issues related to Business and Entrepreneurship. The course topic changes according to program needs.

    Repeatable: Y
    Formerly 28-4178
    Minimum Credits 3 Maximum Credits 3

  

  • BUSE 405 Global Marketing: Prague

    This course focuses on case study review and discussion of global marketing issues in Europe and specifically the EU (European Union). Students apply basic marketing principles to real life problem solving situations. Students will have the opportunity to interface with advertising agency personnel from DRAFTFCB Prague.

    Repeatable: Y
    Formerly 28-4100PR
    GA
    Minimum Credits 6 Maximum Credits 6

  

  • BUSE 410 Customer Relationship

    This course is designed to give students a working knowledge and hands-on experience of Tessitura, the leading box office and customer relationship management software for the arts, and the only system integrating ticketing, marketing, fundraising, reporting, and internet sales into a single database. This software has already been adopted by all the major opera, symphony and theatre companies in the United States. For arts organizations, Tessitura brings the promise of more efficiency, and for customers, better service.

    Repeatable: N
    Formerly 28-4154J
    Minimum Credits 1 Maximum Credits 1

  

  • BUSE 415 Exhibition Management: International Perspectives

    Students will investigate exhibitions in museums, commercial galleries, and cultural sites in and around Rome. Through first-hand observation, research, and reflection, students will analyze differing approaches to curatorial direction, exhibition design and production, interpretative methodologies, use of technology, and marketing and communication strategies. Particular attention will be paid to developing exhibitions for multinational, multicultural, and multilingual audiences as well as similarities and differences to American exhibition models. Planned site visits may include museums such as the Vatican Museum, Capitoline Museum, Borghese, Gallery Maxxi (designed by Zaha Hadid), the National Museum of Art from the 21st century, Macro: Museum of Contemporary Art; cultural sites including the Roman Forum, Pompeii, churches and historic sites; and leading commercial galleries.

    Repeatable: N
    Formerly 28-4178J
    GA
    Minimum Credits 3 Maximum Credits 3

 

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