|
|||
41-3107 Radio Marketing & PromotionCourse explores establishing a station's identity and growth through market positioning, advertising, non-profit involvement, utilizing current technology, incorporating sales promotions, press and public relations, and understanding demographic and psychographic profiles. 3 Credits Requisites PREREQUISITES: 41-1100 Introduction to Radio and 52-1111 Writing and Rhetoric I - Enhanced or 41-1100 Introduction to Radio and 52-1121 Writing and Rhetoric I for Non-Native Speakers of English or 41-1100 Introduction to Radio and 52-1151 Writing and Rhetoric I or 41-1100 Introduction to Radio and COMPASS Placement Test score >= 97 |
|||
All catalogs © 2024 Columbia College Chicago. Powered by the Acalog™ Academic Catalog Management System™ (ACMS™).
|