54-2603 Business to Business Advertising

Course is an intensive workshop that focuses on strategies and techniques that apply for business-to-business or B2B advertising. Designed to help students understand key differences between business-to-business versus regular business-to-consumer or B2C advertising, this course requires the students’ development of B2B campaigns for inclusion in their portfolios.

3 Credits
PREREQUISITES: 28-1090 Introduction to Marketing