54-2803 Sponsorship for Sports and Live Entertainment

Course intends to provide students with an understanding of the fundamental sponsorship principles and other advanced marketing techniques applied to sports and live events and to present career opportunities therein. Far from being a compromising grant, sponsorship offers a unique opportunity, leveraging the sponsor’s marketing might to spread your name beyond your doors and reach new audiences. In return, a sponsor will rightfully expect more than his or her logo in your program. But as in any marriage, it can only work if the partners are well matched and if they both commit to the relationship. PRE-REQUISITES: Intergrated Sports Marketing (54-1500) and Introduction to Sports Marketing (54-1800).

3 Credits
PREREQUISITES: 28-1090 Introduction to Marketing and 54-1800 Sports Communication I