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    Columbia College Chicago
   
 
  Sep 21, 2017
 
 
    
2017-2018 Catalog
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21-2510 Advertising Art Direction: Introduction


This course provides a survey of advertising principles from conception through production and places emphasis on creating an advertising idea for a product. Students learn how to develop and present their ideas from thumbnail to finish.

3 Credits
COREQUISITES: 21-1310 Survey of Typography  and 21-1320 Design Lab  



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