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    Columbia College Chicago
  Feb 25, 2018
2017-2018 Catalog
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21-3542 Creative Strategies in Art Direction II

In this course, students work with marketing information as the basis for campaign visuals. The course explores the comprehensive responsibilities of the art director, from concept to solution particularly as advertising represents the marketing voice for clients. Particular focus is given to the function of advertising in the total marketing plan. Research is critical to the course as is the evaluation of the problem’s solution.

3 Credits
PREREQUISITES: 21-3540 Creative Strategies in Art Direction I  

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