54-3102 Media Planning

Students create effective communication solutions by identifying the right mix of advertising platforms including social, mobile, search, video, as well as print, radio, TV, and OOH. Students analyze media data sources to execute strategic insights and recommendations for a product or service. Course involves media strategy, costing, scheduling, target audiences, production considerations, negotiating and programmatic buying. Students produce a portfolio-ready Media Plan, suitable for internship interviewing showcasting.

3 Credits
PREREQUISITES: 54-1600 Introduction to Advertising