Dec 12, 2018  
2017-2018 Catalog 
    
2017-2018 Catalog [ARCHIVED CATALOG]

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21-4550 Advertising Communications


This course teaches students to apply basic communication theories to solve concrete advertising problems. Instruction emphasizes perceptual, psychological, and business determinants of advertising in print, television and new media.

PREREQUISITES: 21-3540 Creative Strategies in Art Direction I  



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