Dec 12, 2018  
2018-2019 Catalog 
    
2018-2019 Catalog
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BUSE 332 Managing and Licensing Intellectual Property


This course examines issues related to the management and licensing of intellectual property in the arts, entertainment and media industries, and additionally explores new and emerging opportunities specific to the digital age. Students will engage in intellectual property and industry analysis, including simulated hands-on management of real-world intellectual property portfolios. Students will identify intellectual property assets and portfolios that are appropriate for monetization and will formulate plans for delivering and realizing such value and revenue to the relevant rights holders.

Repeatable: N
Formerly 28-2250
Co-requisites BUSE 201 Accounting 
Minimum Credits 3 Maximum Credits 3



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