Oct 18, 2018  
2018-2019 Catalog 
    
2018-2019 Catalog
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BUSE 381 Box Office Management


Every organization wants to sell more tickets. How can this be achieved? This course presents revenue maximization techniques, including dynamic pricing, discounting, list selection and segmentation, new box office technologies, marketing analyses and how these techniques are used in the not-for-profit and for-profit sectors of the live entertainment industry, including theater, music and sports events.

Repeatable: N
Formerly 28-3815
Requirements Junior Standing or Above (JR)
Minimum Credits 3 Maximum Credits 3



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