May 25, 2020  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

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BUSE 601 Marketing Strategy I


This course provides a comprehensive overview of marketing concepts and research methods. Upon completion of the course, students should be able to:1) Understand all the elements of the marketing mix 2) Relate them to a cultural/artistic context 3) Understand basic quantitative & qualitative research approaches 4) Apply analytical skills to data interpretation & decision making

Repeatable: N
Formerly 28-6100
Minimum Credits 3 Maximum Credits 3



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