May 22, 2019  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

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BUSE 602 Marketing Strategy


This course provides a hands-on experience in drafting and implementing a marketing plan for an arts, entertainment or media organization. It is built around a semester-long group project. Upon completion of the course, students should be able to: 1)Integrate marketing research into the planning process 2) Develop a consolidated marketing plan that reflects the organization’s mission, vision and objectives 3) Produce a tactical action plan for implementation 4) Define and measure success parameters for the plan

Repeatable: N
Formerly 28-6118
Prerequisites BUSE 601 Marketing Strategy I  
Minimum Credits 3 Maximum Credits 3



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