Oct 18, 2018  
2018-2019 Catalog 
    
2018-2019 Catalog
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ADVE 101 Introduction to Advertising


This course explores advertising in emerging arenas (think digital,mobile, native, social media, and more) and more traditional venues (TV, magazine, etc.). Advertising is explored as an interdisciplinary business that brings together designers, filmmakers, art directors, photographers, creative writers, and more. The first half is dedicated to advertising terminology and various concepts, while the second half focuses on developing effective creative strategy and a cross-platform campaign.

Repeatable: N
Formerly 54-1600
Minimum Credits 3 Maximum Credits 3



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