PURE 330 Global PR

Public relations today is conducted in a global village made smaller by communication technology. Global public relations encompasses economic, social and political realities to communicate within cultural contexts. To be effective in the global market, communicators must understand the language of how business is conducted, especially in emerging markets. Students will investigate how contextual influences and cultural variations in communication styles impact the success (or not) of public relations initiatives.

Repeatable: N
Formerly 54-3707
GA
Minimum Credits 3 Maximum Credits 3