Oct 18, 2018  
2018-2019 Catalog 
    
2018-2019 Catalog
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BUSE 253 Intro to Marketing Research


This course surveys the many types of research, qualitative and quantitative, used by marketers to facilitate decision-making. It emphasizes the rationale behind each technique, and students will strategize, design and conduct a research study. Special attention will be paid to audience research.

Repeatable: N
Formerly 28-2500
Requirements Sophomore Standing or Above (SO)
Minimum Credits 3 Maximum Credits 3



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