Oct 18, 2018  
2018-2019 Catalog 
    
2018-2019 Catalog
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BUSE 358 Marketing Data Analytics


This course explores data analytics and their impact on marketing strategies. Students start with the fundamentals of proprietary social platform insights and move on to more complex consumer observations provided by big data. Students will explore engagement metrics, cost per click, multi-tiered demographics, audience segmentation, return on engagement, customer relationship management, complex targeting structures, behavioral statistics, and email success metrics.

Repeatable: N
Formerly 28-2515
Requirements Junior Standing or Above (JR)
Minimum Credits 3 Maximum Credits 3



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