Oct 18, 2018  
2018-2019 Catalog 
    
2018-2019 Catalog
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BUSE 371 Global Marketing


This course investigates the ways marketers adapt or redesign their product, packaging, price determination, and distribution for diverse markets throughout the world. Students will explore the local differences, including culture, economy, politics, and geography, that must be factored into any global marketing initiative.

Repeatable: N
Formerly 28-3535
GA
Prerequisites BUSE 220 Entertainment Marketing   
Minimum Credits 3 Maximum Credits 3



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