Jun 26, 2019  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

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BUSE 445 Entertainment & Media Marketing


This course meets in Los Angeles. It investigates how marketing plans, publicity campaigns, and branded entertainment are developed for film, TV, streaming, mobile, and other emerging forms of media. This course introduces students to industry professionals and leaders, providing them with an overview of internship and employment opportunities through guest lectures and field trips.

Repeatable: N
Formerly 28-4711L
Requirements Permission Required (DP)
Minimum Credits 4 Maximum Credits 4



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