Apr 20, 2019  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

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BUSE 577 Entertainment & Media Marketing Communication: Practicum


This course meets in Los Angeles. Students apply the knowledge and skills learned in the previous SILA Marketing courses to create, or find, a series of film/media content and conduct appropriate marketing research to assess the progress of their marketing plan by utilizing different types of marketing strategies. This is the basis from which students develop a communications strategy or campaign designed to reach their target audience and market.

Repeatable: N
Formerly 28-5712L
Minimum Credits 4 Maximum Credits 4



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