Nov 20, 2018  
2018-2019 Catalog 
    
2018-2019 Catalog
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ADVE 230 Digital Platforms


Course presents and explores components of digital advertising strategy. Students will explore converging delivery platforms and analyze advertising strategies. Discussions cover basic components of digital advertising including search, display, mobile, social media, native advertising and gaming. Students will also explore content creation, data visualization, user experience and analytics. At the culmination of the course, students will have developed a strategic digital ad campaign.

Repeatable: N
Formerly 54-2607
Prerequisites ADVE 101 Introduction to Advertising  or COMM 103 Introduction to Social Media & Digital Strategies  
Minimum Credits 3 Maximum Credits 3



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