PURE 375 Strategic Media Relations

After an initial, day one grounding in course expectations and background on the evolution of media relations, we’ll dive right into a course that’s been designed to deliver each student understanding and experience in real-life media relations. The course will include the application of concepts from the text, as well as lectures from experts in the field and a visit to one of the top media intelligence providers, Cision

Repeatable: N
Formerly 54-3713
Prerequisites PURE 102 Intro to Public Relations and PURE 105 Public Relations Writing
Requirements Junior Standing or Above (JR)
Minimum Credits 3 Maximum Credits 3