Dec 16, 2018  
2018-2019 Catalog 
    
2018-2019 Catalog
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ADAD 450 Advertising Communications


This course teaches students to apply basic communication theories to solve concrete advertising problems. Instruction emphasizes perceptual, psychological, and business determinants of advertising in print, television and new media.

Repeatable: N
Formerly 21-4550
Prerequisites ADAD 335 Creative Strategies in Art Direction I  
Minimum Credits 3 Maximum Credits 3



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