Aug 09, 2020  
2020-2021 Catalog 
    
2020-2021 Catalog
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ADVE 120 Consumer Behavior


Course explores the relationship between conscious and unconscious factors influencing many different consumers and examines the need, structure, and interaction with planned communication messages. Survey course gives students insight into the reasons the various disciplines of communication work, using basic readings in the psychology of perception and attitude formation.

Repeatable: N
Formerly 54-1601
Minimum Credits 3 Maximum Credits 3





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