COMM 650 Strategic Communication Lab

This is the culminating course in the Strategic Communication Master of Arts degree. Course leverages all prior graduate degree learning and practical experiences students have had prior into this culminating course. In this capstone applied project course the students will work in teams with an organization to be determined each semester (non-profit, profit, cause, consulting firm, brand, etc.). Students will engage in primary and secondary research, analyze the market and competition, identify key findings, design strategic frameworks, arrive at an insight, construct an over-arching strategy and develop comprehensive cross-platform solutions in a strategic communication plan.

Repeatable: N
Minimum Credits 3 Maximum Credits 3