22-3371 Promotional Graphics

Course explores graphics and advertising promotional material, signage systems, and exhibition graphics. Projects focus on contemporary digital methods and mediums, which include site and informational signage, exhibit display and graphics, vehicle and fleet wraps, architectural wraps, banners, point of purchase displays, and countertop systems. Additional topics include demographically focused mobile advertising, brand visibility solutions, sweepstakes and context graphics, and site-specific graphic informational systems.

3 Credits
Requisites PREREQUISITES: 22-2330 Introduction to Graphic Design OR 22-2612 Intro to Visual Design Studies