May 15, 2024

2013-2014 Course Catalog

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2013-2014 Course Catalog [ARCHIVED CATALOG]

28-1115 Entertainment Marketing

This course teaches students to analyze arts, entertainment, media, and fashion organizations within their environmental context to determine how to position them in the marketplace. Students develop an understanding of the consumer and market, choose proper research techniques to solve problems, determine appropriate promotional techniques to develop relationships with customers, and develop a complete and integrated marketing plan for an organization.

3 Credits
Requisites COREQUISITES: 52-1151 Writing and Rhetoric I or 52-1111 Writing and Rhetoric I - Enhanced or 52-1121 Writing and Rhetoric I for Non-Native Speakers of English or 52-1152 Writing and Rhetoric II or52-1112 Writing and Rhetoric - Enhanced II or 52-1122 Writing and Rhetoric II for Non-Native Speakers of English or 52-1162 Writing and Rhetoric II- Service Learning or 52-1152HN Writing and Rhetoric II: Honors