Every effort is made to ensure the accuracy of the information contained in this Columbia College Chicago Catalog; however, the Catalog is not a contract but rather a guide for the convenience of students. Columbia College Chicago reserves the right to change or withdraw courses; to change the fees, rules, and calendar for admission, registration, instruction, and graduation; and to change any of its policies or other provisions listed in the Catalog at any time.
Course covers industry challenges and trends that today’s radio programmers confront. Discussions focus on management techniques, audience research, social media trends in radio and the interrelationship between programming, sales and promotion. Students learn how to choose music, and create playlists to attract audience utilizing web-based charts, ratings and music software.