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    Columbia College Chicago
   
 
  Jul 24, 2017
 
 
    
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2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-1500 Introduction to Marketing


Introductory survey course explores the fundamentals of marketing: product, promotion, pricing, and distribution, as well as the impact of market research, technology, and globalization. Students will also address the role ethics plays in the everyday operations of marketers.

3 Credits



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