Mar 28, 2024  
2015-2016 Course Catalog 
    
2015-2016 Course Catalog [ARCHIVED CATALOG]

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28-3428 Independent Label Management


Course examines the functions and management of an Independent Recording Company in the ever changing and technology driven Music and Entertainment Industries. Topics include: planning and managing operations, budget development, accounting and managerial controls, marketing strategies, advertising, sales and pricing, and new media strategies.

3 Credits Repeatable
PREREQUISITES: 28-2411 Applied Marketing: Music Business 



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