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Apr 19, 2024
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28-2515 Marketing Technology This course explores the impact of contemporary technologies on the marketing process. Starting with the e-commerce and research opportunities that abound on today’s internet and moving on to emerging databases and applications, students will explore key word analytics, search engine optimization, consumer demographic profiles, mobile applications, and business solution websites, with an emphasis on analytics, insights, and CRM (customer relationship management).
3 Credits Requirements 30 Earned Credit Hours
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