28-4615 Digital Business Development: Practicum

Developing an online business entity is essential to supporting creative endeavor. Students will explore the necessary steps to construct an online system that will connect their artistic passions and/or business ideas with a particular market and enable them to grow their audience in a cost effective and viral manner. Topics will include: online market research, website development, website analytics and traffic generation strategy.

3 Credits Repeatable
PREREQUISITES: 40-2201 The Television Producer