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    Columbia College Chicago
   
 
  Sep 20, 2017
 
 
    
2015-2016 Course Catalog [ARCHIVED CATALOG]

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21-3550 Advertising Communication


This course teaches students to apply basic communication theories to solve concrete advertising problems. Instruction emphasizes perceptual, psychological, and business determinants of advertising in print, television and new media.

3 Credits
PREREQUISITES: 21-3540 Creative Strategies in Art Direction I  



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