May 27, 2018  
2018-2019 Catalog 
    
2018-2019 Catalog

Communication, BA


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The Bachelor of Arts in Communication offers a comprehensive curriculum through a creative lens that includes courses in communication, multimedia production, storytelling, civic practice and community engagement. The degree strives to prepare students to work and thrive in a convergent media environment. Students are provided the opportunity to gain the professional, creative and analytic skills to lead a broad range of industrial, artistic and civic endeavors. Our graduates are empowered communicators and skilled cross-platform media practitioners, and contribute to the intellectual, cultural and creative fabric of their communities.

As a result of successfully completing program requirements, students should be able to:

  • understand the development, current state and emerging trends of media and their audience;
  • create communication across a variety of media forms, appropriate to audience, purpose, content and context;
  • demonstrate an ability to accomplish goals with a critical awareness of communication practices;
  • contribute to the public discourse and build reciprocal relationships with communities in a meaningful and productive manner through ethical communication principles and practices; and
  • create effective communications based on individual identities, cultural world views, and historical frameworks that influence media absorption and message interpretation.

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