Jun 19, 2018  
2018-2019 Catalog 
    
2018-2019 Catalog

Social Media and Digital Strategy Minor


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As a result of successfully completing program requirements, students should be able to:

  • produce, create, and distribute social media and digital content that is strategically sound and consumer-relevant;
  • measure and analyze audience engagement, business models, and performance metrics; and
  • adhere to legal and ethical standards when employing social media, whether for business, media, government, nonprofits, or causes.

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