Sep 25, 2020  
2019-2020 Catalog 
2019-2020 Catalog [ARCHIVED CATALOG]

Social Media and Digital Strategy, BA

Columbia is one of the first schools in the country to offer a Social Media and Digital Strategy major; an undergraduate program that prepares students to work in this exciting new field across industries. Content creators, social media managers, digital strategy experts, and others are needed for nonprofits, companies, artists, start-ups, and more. This major draws from established programs in Advertising, Business and Entrepreneurship, Interactive Arts and Media, Journalism, and Public Relations. This field is rich with internship opportunities, helping you graduate career-ready with ample real-world experience.

As a result of successfully completing program requirements, students should be able to:

  • produce, create and distribute social media and digital content that is strategically sound and consumer-relevant;
  • identify and interpret research, data and trends;
  • measure and analyze audience engagement, business models and performance metrics;
  • execute digital strategies and social media that build awareness for causes and brands, create social change and/or generate revenue streams; and
  • adhere to legal and ethical standards when employing social media whether for business, media government, nonprofits or causes.