Apr 25, 2024  
2012-2013 Course Catalog 
    
2012-2013 Course Catalog [ARCHIVED CATALOG]

Fashion Business, BA


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An exciting future awaits students within the Fashion Studies department. The department offers the following degree programs: the BA in Fashion Design, BFA in Fashion Design, and BA in Fashion Business. Each program offers a pragmatic approach to the many aspects of the fashion industry. Students experience and explore the dynamically creative, real world fashion through a wide range of collaborative and interdisciplinary courses.

The BA in Fashion Business comprises a 42 credit hour course of study in the major, leaving ample room for students to pursue interdisciplinary course options, a minor, or a double major. The curriculum is rooted in a business foundation, which is complimented by a full range of fashion courses. Each course builds on skills and concepts that culminate in a capstone experience in Decision Making.

Students who successfully complete this program should:

  • demonstrate an understanding of the fundamentals of managing creative organizations and professionals;
  • apply organizational, economic, legal, marketing, and communication concepts to the management of creative sectors;
  • analyze trends, opportunities, and challenges and evaluate their impact on the field; and
  • utilize arts management skills to launch a creative career.

Fashion is a complex field of study and ultimately reflects the aesthetic taste, social status, political mood, economic condition, and technical achievements of society through the personal expression of dress. Fashion as an industry requires skills in research, production, merchandising, and marketing. This curriculum gives students the opportunity to explore creativity and practicality. It is the foundation for a successful career in the fashion industry. The BA and BFA programs enable students to excel in this ever-evolving profession. Students participate in a true fashion experience throughout their education with exposure to recognized guest designers, industry leaders, and accomplished alumni, and through fashion competitions, presentations, and exhibitions.

A grade of “C” or better is required in all major coursework.

For students who have already earned a Bachelors degree, a Second Bachelor of Arts in Fashion Business is available.

Program Requirements  

Learn about the Department

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