In the Interactive Arts and Media (IAM) major, students invent creative design solutions that focus on the user and prepare for careers within the dynamic and expanding fields of interactive design and development. The IAM degree is ideal for both the creative artist who possesses digital/computer-based skills and the back-end developer/coder /programmer with an aesthetic eye, strong work ethic and an impulse to innovate.

The major emphasizes the principles of user interface and experience design anchored by a strong dose of back-end technical skill development. By synthesizing their digital design skills, creativity and knowledge of user-centered interaction theory, students create versatile projects that reach a wide variety of clients and audiences.

In their senior year, students participate in a dynamic capstone team class where they perform a specialized role within an interactive multimedia production team. Upon successful completion of the program, students are expected to compile a professional web-based portfolio featuring a body of work that seeks to exhibit a mastery of navigational interfaces, search engine optimization and visual identity design.

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