The Bachelor of Arts degree in Advertising Art Direction program will educate students to pursue career opportunities in advertising art direction, preparing students to understand visual and verbal communications within the context of commerce and marketing. They are trained in the basic skills and aesthetics of advertising, marketing, and business. Upon matriculation, the student will have knowledge, skills, conceptual thinking, visual problem solving, creative strategic planning, and related skills. Through the course of study, they will be exposed to broad perspectives and creative insights to face the ever-evolving advertising culture, including electronic, digital and mobile media.

Upon successful completion of this program, students should be able to:

• Describe, analyze, and interpret advertising art concepts within social, historical and theoretical contexts.
• Interpret and express advertising art concepts and solutions in multiple media that respond to clients’ advertising objectives and reflect marketing trends, consumer attitudes, and social changes.
• Apply the appropriate knowledge, skills, materials, technical processes, research methods, and conceptual thinking to visual problem solving, creative strategic planning, copywriting, marketing analysis, and advertising photography.

A grade of “C” or better is required in all major coursework.

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