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2021-2022 Catalog [ARCHIVED CATALOG]
Courses
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As a reminder, all courses have been renumbered beginning with the Fall 2018 semester. Click on Course Number Look-up Tool.
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BUSE 381 Box Office Management and Ticketing Strategies Every organization wants to sell more tickets. How can this be achieved? This course presents revenue maximization techniques, including dynamic pricing, promotional and discounting strategies, list selection and segmentation, new box office technologies, marketing analyses and how these techniques are used in the not-for-profit and for-profit sectors of the creative industries.
Repeatable: N Formerly 28-3815 Requirements Junior Standing or Above (JR) Minimum Credits 3 Maximum Credits 3
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BUSE 385 Presenting the Performing Arts This course focuses on the process of planning live and performing arts programs, series and seasons, selecting facilities, scheduling and budgeting, booking, negotiating contracts, marketing, pro forma settlements and professional ethics. Both profit-making and non-profit performance sectors are covered.
Repeatable: N Formerly 28-3830 Requirements Junior Standing or Above (JR) Minimum Credits 3 Maximum Credits 3
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BUSE 387 Producing & Touring Live Entertainment This course focuses on the process of translating artistic vision into a tangible live production, finding the money to launch it, and putting it on stage and on the road. By examining successful producing and touring organizations, students will deepen their knowledge of organization structure, financing, budgeting, professional ethics, and the tactical responsibilities that producing and touring require. Both profit-making and non-profit performance sectors are covered.
Repeatable: N Formerly 28-3832 Requirements Junior Standing or Above (JR) Minimum Credits 3 Maximum Credits 3
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BUSE 399 Special Topics: This course is designed to respond to current trends and topical issues related to Business and Entrepreneurship. The course topic changes according to program needs.
Repeatable: Y Formerly 28-4178 Minimum Credits 3 Maximum Credits 3
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BUSE 405 Global Marketing: Prague This course focuses on case study review and discussion of global marketing issues in Europe and specifically the EU (European Union). Students apply basic marketing principles to real life problem solving situations. Students will have the opportunity to interface with advertising agency personnel from DRAFTFCB Prague.
Repeatable: Y Formerly 28-4100PR GA Requirements Permission Required (DP) Minimum Credits 6 Maximum Credits 6
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BUSE 406 Marketing in Europe: Paris
While studying abroad in Paris, students explore how marketing is critically linked to a firm’s global business objectives and they investigate how marketing and communication are influenced by cultural diversity. Students compare and contrast international marketing practices and business processes, and how these are impacted by cultural differences from a European perspective. Students use storytelling as an integral part of creating an effetive marketing strategy.
Repeatable: N Requirements Permission Required (DP) Minimum Credits 3 Maximum Credits 3
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BUSE 407 Integrated Marketing and Community Engagement This course is designed as a collaborative experiential learning opportunity with a diversity, equity, and inclusion (DEI) foundation. Hosted in cities known for digital innovation and marketing, students will partner with underserved/underrepresented organizations, local marketing professionals, and business executives toward the collaborative development of comprehensive, community focused integrated marketing communications plans that leverage the expertise of those local partners. Students will blend their creative backgrounds, online instruction, and site visits into a proposal and pitch that incorporate cultural elements of the community to address a marketing opportunity for their partner organizations.
Repeatable: N Requirements Junior Standing or Above (JR) and Permission Requested (DP) Minimum Credits 3 Maximum Credits 3
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BUSE 415 International Cultural Heritage Management: Rome Rome is home to over 2000 years of human history and culture. Students spend an intensive J-term session investigating cultural sites, archeological excavations, museums and exhibitions in and around the city. Through first-hand observation, research, and reflection, students analyze differing strategies used to engage visitors from diverse backgrounds with the cultural heritage of Rome. These include approaches to curatorial direction, exhibition design and production, interpretative methodologies, use of technology, and marketing and communication strategies.
Site visits include museums and cultural sites such as the Roman Forum, Colosseum and Palatine Hill; the Vatican Museum and Sistine Chapel; Borghese Gallery; Museum of Contemporary Art; Keats-Shelley Memorial House and Cinecitta film studio; as well as a day trip to Pompeii.
Repeatable: N Formerly 28-4178J GA Requirements Permission Required (DP) Minimum Credits 3 Maximum Credits 3
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BUSE 425 International Festivals: Edinburgh Students are immersed in Edinburgh’s international performing and visual arts festivals, including the Fringe. Students meet with cultural policy-makers, festival managers and thought leaders; attend festival events; and have hands-on experiences. Students gain an understanding of the history, evolution, challenges, and impacts of arts festivals along with a behind-the-scenes perspective of the creative and pragmatic essentials in presenting culturally diverse art forms and voices within the festival model.
Repeatable: Y Formerly 28-4350J Requirements Permission Required (DP) Minimum Credits 3 Maximum Credits 3
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BUSE 445 Entertainment & Media Marketing This course meets in Los Angeles. It investigates how marketing plans, publicity campaigns, and branded entertainment are developed for film, TV, streaming, mobile, and other emerging forms of media. This course introduces students to industry professionals and leaders, providing them with an overview of internship and employment opportunities through guest lectures and field trips.
Repeatable: N Formerly 28-4711L Requirements Permission Required (DP) Minimum Credits 4 Maximum Credits 4
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BUSE 450 Creative Industry Trends: Miami This course will connect students with the domestic and international cultural landscapes of Miami by exposing them to the diverse and global creative industries situated in the city, including: festivals and live events, sports, music, media and film, design, galleries and museums. Through various interactive projects, including on-site visits, group and online discussion forums, and various guest speakers, the students will explore and experience Miami’s creative industries first-hand
Repeatable: N Requirements Junior Standing or Above (JR) and Permission Required (DP) Minimum Credits 3 Maximum Credits 3
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BUSE 476 Branded Entertainment Practicum Students in this interdisciplinary course gain theoretical and practical experience in the strategy, production, and distribution of client-based branded entertainment media. Students collaborate within interdiscipinary teams and work with commercial and not-for-profit clients to develop and execute branded entertainment strategic plans, media content and analytic processes. Contemporary social media platforms, business models and best practices for evaluating impact are presented and used by the student teams.
Repeatable: N Formerly 28-4242 Requirements Junior Standing or Above (JR) Minimum Credits 3 Maximum Credits 3
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BUSE 478 Digital Business Development: Practicum Developing an online business entity is essential to supporting creative endeavor. Students will explore the necessary steps to construct an online system that will connect their artistic passions and/or business ideas with a particular market and enable them to grow their audience in a cost effective and viral manner. Topics will include: online market research, website development, website analytics and traffic generation strategy.
Repeatable: Y Formerly 28-4615 Minimum Credits 3 Maximum Credits 3
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BUSE 479 Executive Producing for Film and TV: Practicum Executive Management for Film and Television gives students the opportunity to develop a financial deal-making strategy for film and television projects. Students will investigate the responsibilities of executives and stakeholders - CFOs, Executive Directors, Executive Producers, Legal Counsel, Financial Advisors, Investors, and Donors - in for-profit and nonprofit companies and learn how they interact in greenlighting a film or TV project. Simulated scenarios in which students assume these executive management roles will allow students to experience what is involved in managing stakeholders, negotiating deals, and structuring the finances for these projects.
Repeatable: N Formerly 28-4550 Requirements Junior Standing or Above (JR) Minimum Credits 3 Maximum Credits 3
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BUSE 480 Curatorial Practicum This practicum course enables students of all majors to develop a fully realized exhibition proposal in any media, subject or discipline, with the expectation that the proposal is submitted for review with a Columbia College gallery and/or external galleries or venues. Students apply best practices for curating an exhibition from preliminary research through final production, mentored by exhibition professionals and scholars in related fields.
Repeatable: Y Formerly 28-4010 Minimum Credits 3 Maximum Credits 3
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BUSE 481 Gallery Management: Practicum This practicum course provides hands-on gallery management, exhibition, curatorial, and design experience for students of all majors. Known as The Hokin Project, this course presents the work of the Columbia College Chicago community through exhibitions, programs, and events in the Hokin Gallery. Gallery Management Practicum is a student-run collaboration of the Business and Entrepreneurship Department and Student Affairs / Department of Exhibitions and Performance Spaces(DEPS).
Repeatable: Y Formerly 28-4020 Requirements Junior Standing or Above (JR) Minimum Credits 3 Maximum Credits 3
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BUSE 482 Entrepreneurship: Practicum This course provides students with an experiential learning opportunity to start their own business. Students will work in teams to explore, launch and grow a venture. Areas of interest will include: opportunity recognition; feasibility analysis; financing; marketing; market development; human resource and staffing issues; business growth; and management of entrepreneurial companies. Students will gain experience as they start and manage their own business. This course may be repeated.
Repeatable: Y Formerly 28-4030 Prerequisites BUSE 308 Entrepreneurship Requirements Permission Required (DP) Minimum Credits 3 Maximum Credits 3
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BUSE 483 AEMMP Record Label: Practicum This course provides students with an experiential learning opportunity operating a student-run record label. Students will work collaboratively on the development and management of music projects that include finding potential artists and repertoire, contract negotiation, production, marketing and distribution. During the Spring semester students may be able to enroll in a section of this course that will participate in activities at the SXSW Music Conference and Festival in Austin, TX.
Repeatable: Y Formerly 28-4040 Prerequisites BUSE 135 Business of Music Requirements Junior Standing or Above (JR) Minimum Credits 3 Maximum Credits 3
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BUSE 484 AEMMP Digital Distribution and Promotion Agency: Practicum This class provides students with an experiential learning opportunity and addresses new and emerging technologically based business models and strategies in today’s rapidly evolving music and media industries. Topics include an in depth understanding of the retail and distribution of digital audio and visual content. Additional topics include online promotion strategies, e-commerce, web design strategy, mobile retail and promotion, community building, social network marketing, and direct to consumer marketing. During the Spring semester, students may be able to enroll in a section of this course that will participate in activities at the SXSW Music Conference and Festival in Austin, TX.
Repeatable: Y Formerly 28-4060 Requirements Junior Standing or Above (JR) Minimum Credits 3 Maximum Credits 3
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BUSE 485 AEMMP Music Publishing: Practicum AEMMP Music Publishing: Practicum provides students with an experiential learning opportunity operating a student-run music publishing organization. Students will work with music rights holders and clients in need of music content for various media applications. Areas of focus will include A&R (Artist & Repertoire), publishing administration, licensing strategy and royalty collection. Students will gain publishing management experience as they facilitate licensing opportunities for artists. During the Spring semester, students may be able to enroll in a section of this course that will participate in activities at the SXSW Music Conference and Festival in Austin, TX.
Repeatable: Y Formerly 28-4065 Prerequisites BUSE 250 Music Publishing Requirements Junior Standing or Above (JR) Minimum Credits 3 Maximum Credits 3
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BUSE 486 Artist Management: Practicum This course provides students with an experiential learning opportunity to work with artists on matters of presentation, marketability, branding, product development, career planning and live performance. Additionally, students will gain management experience as they represent artists, develop promotional materials, create an online presence, plan artist showcases and prepare for product release. During the Spring semester students may be able to enroll in a section of this course that will participate in activities at the SXSW Music Conference and Festival in Austin, TX.
Repeatable: Y Formerly 28-4070 Prerequisites BUSE 248 Talent Management Requirements Junior Standing or Above (JR) Minimum Credits 3 Maximum Credits 3
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BUSE 487 Club Management: Practicum This course provides students with experiential learning opportunities in programming, marketing, and operating a club-style performance space. The course will include classroom activities and hands-on experiences in the process of identifying appropriate programs and artist/attractions for an acoustic space of c. 100 capacity; developing a performance schedule; contracting talent; devising an operational plan and support documents; managing live public concerts; budgeting and marketing.
Repeatable: Y Formerly 28-4080 Requirements Junior Standing or Above (JR) Minimum Credits 3 Maximum Credits 3
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BUSE 488 Events Management: Practicum This course is designed to provide resources, tools, and training necessary for planning and management of live events. Students are given hands-on orientation of event management processes and the opportunity to participate in managing actual events.
Repeatable: Y Formerly 28-4090 Requirements Junior Standing or Above (JR) Minimum Credits 3 Maximum Credits 3
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BUSE 489 Creative Agency: Practicum Students participate in a communications agency that extends student learning beyond the classroom by providing real-world experience and utilizing multi-platform tools to communicate. Students collaborate on a creative communications campaign including client management, advertising, branding, graphic design, marketing, and research.
Repeatable: Y Formerly 28-4123 Requirements Junior Standing or Above (JR) Minimum Credits 3 Maximum Credits 3
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BUSE 495 Directed Study Course consists of learning activities involving student independence within the context of regular guidance and direction from a faculty advisor. Directed Studies are appropriate for students who wish to explore a subject beyond what is possible in regular courses or for students who wish to engage in a subject or activity not otherwise offered that semester by the College. Directed Studies involve close collaboration with a faculty advisor who will assist in the development and design of the project, oversee its progress, evaluate the final results, and submit a grade.
Repeatable: Y Formerly 28-2195 Requirements Permission Required (DP) Minimum Credits 1 Maximum Credits 6
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BUSE 496 Independent Project: Management Students, with the approval of a supervising faculty, design a project to study independently in an area that is not currently available in the curriculum. Prior to registration, the student must submit a written proposal for approval to the chair of the department that outlines the project and its anticipated outcomes.
Repeatable: Y Formerly 28-3199 Requirements Permission Required (DP) Minimum Credits 1 Maximum Credits 6
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BUSE 499 Topics in Business and Entrepreneurship: This repeatable course consists of rotating subjects of interest.
Repeatable: Y Minimum Credits 1 Maximum Credits 6
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BUSE 505 Global Marketing: Prague This course focuses on case study review and discussion of global marketing issues in Europe and specifically the EU (European Union). Students apply basic marketing principles to real life problem solving situations. Students will have the opportunity to interface with advertising agency personnel from DRAFTFCB Prague.
Repeatable: Y Formerly 28-5100PR Requirements Permission Required (DP) Minimum Credits 6 Maximum Credits 6
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BUSE 506 Marketing in Europe: Paris This course exposes graduate students to the components and elements of marketing from the European point of view. Current international trends in marketing have made it necessary for marketing professionals to maintain a global view in performing their tasks. Students investigate how marketing is critically linked to a firm’s global business objectives and understand why marketing and communication are influenced by cultural diversity. Students analyse contrasts in marketing practices and business processes, and more importantly, how they are impacted by cultural differences. Students use storytelling as an integral part of an effective marketing strategy.
Repeatable: N Requirements Permission Required (DP) Minimum Credits 3 Maximum Credits 3
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BUSE 515 International Cultural Heritage Management: Rome Rome is home to over 2000 years of human history and culture. Students spend an intensive J-term session investigating cultural sites, archeological excavations, museums and exhibitions in and around the city. Through first-hand observation, research, and reflection, students analyze differing strategies used to engage visitors from diverse backgrounds with the cultural heritage of Rome. These include approaches to curatorial direction, exhibition design and production, interpretative methodologies, use of technology, and marketing and communication strategies.
Site visits include museums and cultural sites such as the Roman Forum, Colosseum and Palatine Hill; the Vatican Museum and Sistine Chapel; Borghese Gallery; Museum of Contemporary Art; Keats-Shelley Memorial House and Cinecitta film studio; as well as a day trip to Pompeii.
Repeatable: N Formerly 28-5178J Requirements Permission Required (DP) Minimum Credits 3 Maximum Credits 3
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BUSE 525 International Festivals: Edinburgh Students are immersed in Edinburgh’s international performing and visual arts festivals, including the Fringe. Students meet with cultural policy-makers, festival managers and thought leaders; attend festival events; and have hands-on experiences. Students gain an understanding of the history, evolution, challenges, and impacts of arts festivals along with a behind-the-scenes perspective of the creative and pragmatic essentials in presenting culturally diverse art forms and voices within the festival model.
Repeatable: Y Formerly 28-5350J Requirements Permission Required (DP) Minimum Credits 3 Maximum Credits 3
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BUSE 550 Creative Industry Trends: Miami This course will connect students with the domestic and international cultural landscapes of Miami by exposing them to the diverse and global creative industries situated in the city, including: festivals and live events, sports, music, media and film, design, galleries and museums. Through various interactive projects, including on-site visits, group and online discussion forums, and various guest speakers, the students will explore and experience Miami’s creative industries first-hand
Repeatable: N Requirements Permission Required (DP) Minimum Credits 3 Maximum Credits 3
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BUSE 578 Digital Business Development: Practicum Developing an online business entity is essential to supporting creative endeavor. Students will explore the necessary steps to construct an online system that will connect their artistic passions and/or business ideas with a particular market and enable them to grow their audience in a cost effective and viral manner. Topics will include: online market research, website development, website analytics and traffic generation strategy.
Repeatable: Y Formerly 28-5615 Minimum Credits 3 Maximum Credits 3
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BUSE 579 Executive Producing for Film and TV: Practicum Executive Management for Film and Television gives students the opportunity to develop a financial deal-making strategy for film and television projects. Students will investigate the responsibilities of executives and stakeholders - CFOs, Executive Directors, Executive Producers, Legal Counsel, Financial Advisors, Investors, and Donors - in for-profit and nonprofit companies and learn how they interact in greenlighting a film or TV project. Simulated scenarios in which students assume these executive management roles will allow students to experience what is involved in managing stakeholders, negotiating deals, and structuring the finances for these projects.
Repeatable: N Formerly 28-5550 Minimum Credits 3 Maximum Credits 3
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BUSE 580 Curatorial Practicum This practicum course enables students of all majors to develop a fully realized exhibition proposal in any media, subject or discipline, with the expectation that the proposal is submitted for review with a Columbia College gallery and/or external galleries or venues. Students apply best practices for curating an exhibition from preliminary research through final production, mentored by exhibition professionals and scholars in related fields.
Repeatable: Y Formerly 28-5010 Minimum Credits 3 Maximum Credits 3
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BUSE 581 Gallery Management: Practicum This practicum course provides hands-on gallery management, exhibition, curatorial, and design experience for students of all majors. Known as The Hokin Project, this course presents the work of the Columbia College Chicago community through exhibitions, programs, and events in the Hokin Gallery. Gallery Management Practicum is a student-run collaboration of the Business and Entrepreneurship Department and Student Affairs / Department of Exhibitions and Performance Spaces (DEPS).
Repeatable: Y Formerly 28-5020 Minimum Credits 3 Maximum Credits 3
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BUSE 583 AEMMP Record Label: Practicum This course provides students with an experiential learning opportunity operating a student-run record label. Students will work collaboratively on the development and management of music projects that include finding potential artists and repertoire, contract negotiation, production, marketing and distribution. Students enrolled in Spring sections of this course participate in activities at the South-by-Southwest Music Conference and Festival in Austin, TX.
Repeatable: Y Formerly 28-5040 Minimum Credits 3 Maximum Credits 3
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BUSE 584 AEMMP Digital Distribution and Promotion Agency: Practicum This class provides students with an experiential learning opportunity and addresses new and emerging technologically based business models and strategies in today’s rapidly evolving music and media industries. Topics include an in depth understanding of the retail and distribution of digital audio and visual content. Additional topics include online promotion strategies, e-commerce, web design strategy, mobile retail and promotion, community building, social network marketing, and direct to consumer marketing. Students enrolled in Spring sections of this course participate in activities at the South-by-Southwest Conference and Festival in Austin, TX.
Repeatable: Y Formerly 28-5060 Minimum Credits 3 Maximum Credits 3
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BUSE 585 AEMMP Music Publishing: Practicum AEMMP Music Publishing: Practicum provides students with an experiential learning opportunity operating a student-run music publishing organization. Students will work with music rights holders and clients in need of music content for various media applications. Areas of focus will include A&R (Artist & Repertoire), publishing administration, licensing strategy and royalty collection. Students will gain publishing management experience as they facilitate licensing opportunities for artists. This course may be repeated. Students enrolled in Spring sections of this course participate in activities at the South-by-Southwest Music Conference and Festival in Austin, TX.
Repeatable: Y Formerly 28-5065 Minimum Credits 3 Maximum Credits 3
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BUSE 586 Artist Management: Practicum This course provides students with an experiential learning opportunity to work with artists on matters of presentation, marketability, branding, product development, career planning and live performance. Additionally, students will gain management experience as they represent artists, develop promotional materials, create an online presence, plan artist showcases and prepare for product release. Students enrolled in Spring sections of this course participate in activities at the South-by-Southwest Music Conference and Festival in Austin, TX.
Repeatable: Y Formerly 28-5070 Minimum Credits 3 Maximum Credits 3
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BUSE 587 Club Management: Practicum This course provides students with experiential learning opportunities in programming, marketing, and operating a club-style performance space. The course will include classroom activities and hands-on experiences in the process of identifying appropriate programs and artist/attractions for an acoustic space of c. 100 capacity; developing a performance schedule; contracting talent; devising an operational plan and support documents; managing live public concerts; budgeting and marketing.
Repeatable: Y Formerly 28-5080 Minimum Credits 3 Maximum Credits 3
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BUSE 588 Events Management: Practicum This course is designed to provide resources, tools, and training necessary for planning and management of live events. Students are given hands-on orientation of event management processes and the opportunity to participate in managing actual events.
Repeatable: Y Formerly 28-5090 Minimum Credits 3 Maximum Credits 3
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BUSE 589 Creative Agency: Practicum Students participate in a communications agency that extends student learning beyond the classroom by providing real-world experience and utilizing multi-platform tools to communicate. Students collaborate on a creative communications campaign including client management, advertising, branding, graphic design, marketing, and research.
Repeatable: Y Formerly 28-5123 Minimum Credits 3 Maximum Credits 3
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BUSE 599 Special Topics: This course is designed to respond to current trends and topical issues related to Business and Entrepreneurship. The course topic changes according to program needs.
Repeatable: Y Formerly 28-5178 Minimum Credits 3 Maximum Credits 3
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BUSE 601 Marketing Strategy I This course provides a comprehensive overview of marketing concepts and research methods. Upon completion of the course, students should be able to:1) Understand all the elements of the marketing mix 2) Relate them to a cultural/artistic context 3) Understand basic quantitative & qualitative research approaches 4) Apply analytical skills to data interpretation & decision making
Repeatable: N Formerly 28-6100 Minimum Credits 3 Maximum Credits 3
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BUSE 602 Marketing Strategy This course provides a hands-on experience in drafting and implementing a marketing plan for an arts, entertainment or media organization. It is built around a semester-long group project. Upon completion of the course, students should be able to: 1)Integrate marketing research into the planning process 2) Develop a consolidated marketing plan that reflects the organization’s mission, vision and objectives 3) Produce a tactical action plan for implementation 4) Define and measure success parameters for the plan
Repeatable: N Formerly 28-6118 Prerequisites BUSE 601 Marketing Strategy I Minimum Credits 3 Maximum Credits 3
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BUSE 605 Accounting for Decision Making This course provides a comprehensive overview of financial accounting topics related to the creative industries. The course examines the accounting cycle of both a sole proprietorship and a corporation, including the analysis and interpretation of business transactions and the creation of financial statements. Key differences between service-based and sales-based businesses, as well as for-profit and not-for-profit organizations, are examined.
Repeatable: N Formerly 28-6111 Minimum Credits 3 Maximum Credits 3
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BUSE 610 Financial Management Finance is the Arts and Science of managing money. The field of finance has evolved from one that was concerned primarily with the procurement of funds to a field that encompasses the management of assets, all financing decisions, those of operations and the overall valuation of the firm. This field of study has developed from one that emphasized external analysis to one that stresses decision-making in the firm. The goals and objectives of financial decisions in the for-profit sector is wealth maximization while in the not-for-profit sector financial analysis is used to meet the organizations established mission, goals and objectives of the firm. This course will apply the tools of the financial manager in both for profit and not-for-profit organizations. [Core course]
Repeatable: N Formerly 28-6115 Prerequisites BUSE 605 Accounting for Decision Making Minimum Credits 3 Maximum Credits 3
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BUSE 613 Behavioral Economics This course is an introduction to the functions and principles of economics as applied to strategic management in the arts, entertainment and media fields. Concepts such as supply and demand, monetary and fiscal policy, and the motivations and behaviors of consumers in the marketplace will be explored and discussed.
Repeatable: N Formerly 28-6116 Minimum Credits 3 Maximum Credits 3
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BUSE 615 Arts, Media, and the Law Course covers basic legal principles and issues pertaining to the Arts, Entertainment, and Media Industries in both for-profit and not-for-profit sectors. Topics include: forms of business organization, Intellectual property, rights of privacy and publicity, contracts, libel, and first amendment rights. [Core course]
Repeatable: N Formerly 28-6117 Minimum Credits 3 Maximum Credits 3
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BUSE 620 Strategic Planning This class is a ‘big picture’ course that addresses the central challenge facing 21st century Arts, Entertainment and Media (AEM) organizations: how to create a sustainable competitive advantage in a rapidly changing world. The focus is on the total enterprise - the industry and competitive environment in which it operates, its resources and capabilities, and its prospects for success. Contemporary readings and case studies in both for-profit and non-profit sectors provide students with real-world situations in AEM fields. Students develop skills to assess market opportunities, explore new business models, design appropriate strategies, and craft plans for successful, sustainable ventures.
Repeatable: N Formerly 28-6120 Minimum Credits 3 Maximum Credits 3
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BUSE 627 Leadership in the Arts, Entertainment & Media Leadership in the Arts, Entertainment & Media Management will provide students with an overview of leadership theories, research and practices, along with the skills and techniques to assess and develop leadership capabilities in themselves and to others. The course will challenge students to understand and analyze how leaders successfully balance the creative and commercial aspects of an arts or media organization. Through lecture, discussion, case studies, improvisation, videos and experiential learning, students will examine the roles and responsibilities of leadership.
Repeatable: N Formerly 28-6127 Minimum Credits 3 Maximum Credits 3
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BUSE 630 Data Analytics for Decision Making This course provides students with a practical framework for understanding and implementing data analysis into decision-making for business. Students will learn how data is discovered, recorded, securely stored, organized, analyzed and put to use for business decision-making purposes. Concepts such as probability, big data, hypothesis testing and presenting data in narrative formats will be explored.
Repeatable: N Formerly 28-6128 Minimum Credits 3 Maximum Credits 3
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BUSE 633 Managing and Licensing Intellectual Property This course examines the latest issues relating to the management and licensing of intellectual property in arts, entertainment and media. The course includes analysis and simulated hands-on management of real-world intellectual property portfolios chosen by the students, from identifying portfolios that are ripe for extraction of unrealized value to formulating plans for delivering that value in the form of incremental revenue to the intellectual property owners.
Repeatable: N Formerly 28-6151 Minimum Credits 3 Maximum Credits 3
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BUSE 635 Negotiation Strategies This course focuses on strategic techniques used in negotiations for the creative industries. Topics covered include diversity issues, conflict resolution, cultural sensitivity, styles of negotiation; preparation needed prior to negotiations, and negotiation tactics. The course provides aspects of experiential learning, providing students with an opportunity to develop their skills by participating in negotiations and integrating their experiences with the principles presented in the assigned readings and course discussions.
Repeatable: N Formerly 28-6154 Minimum Credits 3 Maximum Credits 3
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BUSE 638 Project Management Project management is fundamental to the successful realization of creative practice and ventures. Designed for artists, arts managers and other creatives, students in this course investigate current project management models and strategies, analyze case studies from the creative industries, and engage with professionals in the creative sector as they develop critical planning, management, and assessment competencies. Students apply the concepts and skills learned to create a working project management plan for a specific creative endeavor of the student’s choice.
Repeatable: N Formerly 28-6161 Minimum Credits 3 Maximum Credits 3
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BUSE 647 Fundraising This course offers an in-depth study of philanthropy, non-profit organizations, accountability measures, income sources, and types of campaigns. Students will work with existing organizations to develop a portfolio of an organization analysis, case for funding, campaign plans, solicitation materials for individual gifts, and grant applications.
Repeatable: N Formerly 28-6315 Minimum Credits 3 Maximum Credits 3
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BUSE 650 Cultural Policy and Planning This course explores all aspects of cultural policy (the framework in which a society allows its artists to work and its culture to grow) and cultural planning (the process which identifies the cultural needs of a community, and proposes strategies to meet them). It takes the international dimension of cultural policy as its starting point, drawing on experiences and examples from around the world. It investigates public, private and non-governmental support for culture at the city, state and federal levels. Students will be invited to question many of their assumptions about culture and to examine cultural policy and planning from a range of historical, political and theoretical perspectives. It provides students with a mix of the intellectual and practical skills needed for effective leadership in the creative economy.
Repeatable: N Formerly 28-6330 Minimum Credits 3 Maximum Credits 3
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BUSE 657 New Media Strategies This course provides students with an in-depth understanding of the production, publication, promotion, and distribution of digital audio, visual, and editorial content. Students investigate current business models and conceptualize future tactics to embrace the convergence of the major media forms being streamed, downloaded, and offered as applications on all devices including tablets, mobile phones, computers and home theaters.
Repeatable: N Formerly 28-6415 Minimum Credits 3 Maximum Credits 3
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BUSE 663 Entrepreneurship and New Business Creation This class introduces entrepreneurship as a way of thinking and acting that can serve as a springboard for a self-sustaining, creative career. It provides students with insight into how arts, entertainment, and media professionals turn ideas into a business, and how various elements of an organization fit together to become a viable venture, whether in the for-profit or non-profit world. Special focus will be given to the concept of arts consulting as a potential entrepreneurial pursuit.
Repeatable: N Formerly 28-6512 Minimum Credits 3 Maximum Credits 3
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BUSE 670 Box Office & Revenue Management This course presents the strategic role of the box office manager in improving customer experience and maximizing revenues for live & performing arts organizations. It explores the applications of new technologies to better price and sell tickets. It analyzes all revenue management techniques (service and subscription design, online marketing and ticketing, sales forecasting, customer modeling, dynamic pricing, yield management, customer relationship management) and their functions for nonprofit and for-profit concerts, theater, dance, sport and entertainment events. It provides students with a mix of theoretical tools and practical applications that will prepare them for general management responsibilities.
Repeatable: N Formerly 28-6815 Minimum Credits 3 Maximum Credits 3
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BUSE 671 New Ventures in the Creative Marketplace In this course, students will learn about the commercial and social importance of innovation in creative industries. Discussion topics include: the entrepreneurial landscape, the traits of a successful entrepreneur, opportunities and challenges in launching and managing new creative ventures, and market viability. Students will work collaboratively to develop, model, produce, and analyze their business ideas.
Repeatable: N Minimum Credits 3 Maximum Credits 3
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BUSE 672 Global Economics and Emerging Markets In this course, students will learn to: discuss the principles of classical and contemporary macro, micro and behavioral economic principles as they apply to existing and emerging global entrepreneurial markets; discuss the value of creating diverse, equitable and inclusive ventures; and practice activities that reflect an evolving sensitivity to issues of diversity in entrepreneurial contexts. Students will produce a comprehensive entrepreneurial vision focused on the economic considerations you are likely to encounter when starting a new venture.
Repeatable: N Minimum Credits 3 Maximum Credits 3
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BUSE 673 Social Influence and Community Engagement in Entrepreneurship In this course, students will learn the guiding principles that inform social entrepreneurship and the traits and requirements of successful social entrepreneurs in order to understand how one develops ventures that can positively impact communities with specific social, economical, and/or environmental challenges. Among other issues, discussion topics address: how to recognize socially, economically, and/or environmentally challenged communities; how to identify gaps in essential services and/or products in challenged communities; how to deal with internal and external community challenges; how to sustainably develop, fund, deploy, and scale a socially responsible venture; and how to thrive in a competitive marketplace.
Repeatable: N Minimum Credits 3 Maximum Credits 3
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BUSE 674 Marketing for Entrepreneurs In this course, students will gain an overview of, and practice in, applying marketing concepts, research methods, and creative strategies required of those launching an entrepreneurial venture.
Repeatable: N Minimum Credits 3 Maximum Credits 3
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BUSE 675 Financial Forecasting and Planning This course teaches students how to implement accounting and finance principles in the planning and forecasting stages of new ventures. Students will learn how to prepare and analyze income statements, statements of equity, balance sheets, and statements of cash flow, and to utilize these financial statements, along with financial ratios, to make assessments of the financial health of a business.
Repeatable: N Minimum Credits 3 Maximum Credits 3
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BUSE 676 Launching, Sustaining, and Scaling Creative Ventures In this course students will continue to engage the work begun in New Ventures in the Creative Marketplace regarding: identifying suitable products, services, and markets; knowing the legal requirements for an initial business launch; recognizing sustainable business and revenue models; creating an equity allocation scheme among multiple partners; assembling directorial or advisory boards; hiring salaried or hourly employees; budgeting; scaling to accommodate growth; maintaining customer loyalty; and, if necessary, effecting exit strategies.
Repeatable: N Prerequisites BUSE 671 New Ventures in the Creative Marketplace Minimum Credits 3 Maximum Credits 3
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BUSE 677 Legal Aspects of Entrepreneurship In this course, students will learn the basic principles of business formation, negotiation practices, and the creation, protection, and monetization of intellectual property. The class will discuss ethical considerations for entrepreneurial ventures and explore the context of financial risk and liabilites.
Repeatable: N Minimum Credits 3 Maximum Credits 3
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BUSE 678 Venture Funding In this course, students will: explore the various stages and requirements of securing venture funding; discuss the roles and uses of loans, angel financing, venture financing, private equity financing, and crowdfunding; and practice activities that reflect on issues of diversity in, and access to, new venture funding.
Repeatable: N Minimum Credits 3 Maximum Credits 3
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BUSE 679 Strategic Leadership for Entrepreneurs In this course, students will learn the essential knowledge and skills of strategic leadership, how to develop their own leadership vision and competencies, and how to communicate strategic vision to others within a new venture framework.
Repeatable: N Minimum Credits 3 Maximum Credits 3
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BUSE 680 Entrepreneurship for Creatives Capstone: Planning and Pitching New Ventures A compelling business model, plan, and pitch are the essential elements for the development of a new venture within the creative economy. In this capstone course, students will work collaboratively to finalize their ask, create a pitch deck, and communicate their vision to a panel of entrepreneurs. Students will also have the opportunity to further develop their professional network.
Repeatable: N Prerequisites BUSE 676 Launching, Sustaining, and Scaling Creative Ventures Minimum Credits 3 Maximum Credits 3
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BUSE 690 Internship Internships are an integral part of the major, bringing together theoretical concepts with real world situations. In cooperation with leading organizations in the Chicago area and beyond, qualified students have the opportunity to acquire hands-on field experience, confidence, and contacts. Students become more aware of what is involved in their chosen career by actually working in a professional organization. The student, internship coordinator, faculty advisor, and sponsoring organization work together to make the internship experience one of the most important experiences in the student’s education.
Repeatable: Y Formerly 28-6180 Minimum Credits 1 Maximum Credits 6
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BUSE 691 Thesis Proposal Development The principal objective of the Master’s Thesis is to demonstrate original scholarship and contribute to the general knowledge of the field of arts, entertainment, and media management. A student may choose to complete a Thesis or Thesis Project as an elective.
Repeatable: N Formerly 28-6187 TH Requirements Permission Required (DP) Minimum Credits 1 Maximum Credits 1
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BUSE 692 Thesis Continuance If a degree candidate does not submit a completed thesis by the thesis deadline in the semester following the semester of thesis enrollment, the student must enroll in Thesis Continuance in the next semester.
Repeatable: Y Formerly 28-6189 TH Minimum Credits 1 Maximum Credits 1
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BUSE 695 Directed Study Directed Studies are learning activities involving student independence within the context of regular guidance and direction from a faculty advisor. Directed Studies are appropriate for students who wish to explore a subject beyond what is possible in regular courses, or for students who wish to engage in a subject or activity not otherwise offered that semester by the College. Directed Studies involve close collaboration with a faculty advisor who will assist in development and design of the project, oversee its progress, evaluate the final results, and submit a grade. Subject to department approval.
Repeatable: Y Formerly 28-6195 Requirements Permission Required (DP) Minimum Credits 1 Maximum Credits 6
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BUSE 696 Independent Project The student, with the approval of a supervising faculty member, designs a tutorial/independent project to study an area that is not currently available in the curriculum. Prior to registration, the student must submit a written proposal that outlines the project to the chair of the Business and Entrepreneurship Department or Business and Entrepreneurship Faculty Supervisor for approval.
Repeatable: Y Formerly 28-6198 Requirements Permission Required (DP) Minimum Credits 1 Maximum Credits 3
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BUSE 699 Topics in Arts Management: This course is designed to respond to current trends and topical issues related to Business and Entrepreneurship. The course topic changes according to program needs.
Repeatable: N Minimum Credits 3 Maximum Credits 3
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