Marketing Communication

Programs

Bachelor of Arts

• Marketing Communication, BA

Minor

• Creative Advertising Minor
• Marketing Minor
• Public Relations Minor

Courses

• 54-1500 Introduction to Marketing
• 54-1501 Promotional Marketing
• 54-1503 Intro to Sales Management
• 54-1505J Selling with Your Ears: Listening and Other Personal Selling
• 54-1523 Topics in Marketing
• 54-1523J Topics in Marketing
• 54-1530 Marketing Research Basics
• 54-1600 Introduction to Advertising
• 54-1601 Consumer Behavior
• 54-1602 The Anatomy of the Commercial
• 54-1603 Advertising in America
• 54-1604 Interactive Advertising
• 54-1605 Advertising Copywriting I
• 54-1606 Design Principles for Copywriters
• 54-1607J Dressed up and Stripped Down Editing and Proofing for Copywriters
• 54-1672 Topics in Advertising
• 54-1700 Intro to Public Relations
• 54-1701 Public Relations Writing I
• 54-1702 Special Events and Promotions
• 54-1703 Public Relations Resources
• 54-1704J Pitching the Media for the Layman
• 54-1706J Extemporaneous Speaking: How to Ad-lib on the Radio
• 54-1708 Topics in Public Relations
• 54-1800 Intro to Sports Marketing
• 54-2500 Intro to Marketing Research
• 54-2502 Creativity in Marketing
• 54-2503 Marketing Not-for-Profit Organizations
• 54-2504 Customer Information Marketing
• 54-2505 E-Commerce/Database Marketing
• 54-2510 Brands & Branding
• 54-2515 Technology for Marketing
• 54-2520 Visuals for Communication
• 54-2530 Multicultural Marketing
• 54-2550 Global Marketing Workshop - Prague
• 54-2560 Retail Marketing
• 54-2601 Advertising Workshop
• 54-2602 Advertising Production I
• 54-2603 Business to Business Advertising
• 54-2604 Advertising Campaigns and Case Studies
• 54-2605 Advertising Copywriting II
• 54-2606 Interactive Advertising Campaign Development
• 54-2615 Advertising Production II: Print Production Seminar
• 54-2701 PR Cases & Crisis Communication
• 54-2704 PR for Arts, Culture & Social Services
• 54-2705 Political & Government PR
• 54-2707 Public Relations Issues
• 54-2708 Social Change Communications
• 54-2709 Shaping Public Opinion
• 54-2710J Social Protocol
• 54-2711J PR in the Films
• 54-2712 Social Media and PR Strategies
• 54-2713 Strategic Media Relations
• 54-2801 Sports PR & Marketing
• 54-2802 Marketing Communication Law
• 54-2803 Sponsorship for Sports and Live Entertainment
• 54-2804 Advertising & PR for Sports Mktg
• 54-2805 Niche Communication
• 54-2900 Introduction to Media
• 54-2901 Selling and Buying Media
• 54-2905 Social and Emerging Media
• 54-2990 Culture, Race and Media
• 54-3088 Internship: Marketing Communications
• 54-3089 Internship: Marketing Communication
• 54-3098 Independent Project: Marketing Communication
• 54-3099 Independent Project: Marketing Communication
• 54-3501 Marketing Case Workshop
• 54-3502 Developing a Marketing Plan
• 54-3503 New Products Marketing
• 54-3504 Account Exec & Brand Manager
• 54-3505 Marketing Yourself/Job-Seeking Strategies
• 54-3506 Portfolio for Marketing
• 54-3506J Money Matters - Introduction to Personal Finance
• 54-3507 Marketing for Social Entrepreneurs
• 54-3535 Global Marketing
• 54-3570 Communication Tools for Business
• 54-3601 Copywriting & Popular Culture
• 54-3602 International Advertising Techniques
• 54-3603 Copywriter/Art Director Team
• 54-3604 Creative Portfolio Development
• 54-3605 Advertising Campaign Practicum I
• 54-3606 Advertising Campaign Practicum II
• 54-3620 Topics in Marketing: Visuals for Communication
• 54-3670 Semiotics for Creators of Popular Culture
• 54-3672 Topics in Advertising
• 54-3675 Buzz In Marketing Communication
• 54-3701 PR Presentation Skills
• 54-3702 PR Campaigns
• 54-3703 PR Activism and Organizing
• 54-3704 Employee Engagement
• 54-3705 Debate and Individual Events
• 54-3706 Communicating with an Angry Public
• 54-3707 Global PR
• 54-3708 Topics in Public Relations
• 54-3709 Humor as Political Communication
• 54-3710L Survey Entertainment Business (LA)
• 54-3711L Entertainment Marketing Communication (LA)
• 54-3712L Entertainment Marketing Communication Workshop (LA)
• 54-3800 Directed Study in Sports Marketing
• 54-3805 Branded Entertainment Practicum
• 54-3810 Applied Consumer Insights

Page: 1 | 2