28-4712L Entertainment & Media Marketing Communication: Practicum

This course meets in Los Angeles. Students apply the knowledge and skills learned in the previous SILA Marketing courses to create, or find, a series of film/media content and conduct appropriate marketing research to assess the progress of their marketing plan by utilizing different types of marketing strategies. This is the basis from which students develop a communications strategy or campaign designed to reach their target audience and market.

4 Credits
Requirements Department Permission; Accept in Sem in LA Program