ADVE 101 Introduction to Advertising

This course explores advertising in emerging arenas (think digital,mobile, native, social media, and more) and more traditional venues (TV, magazine, etc.). Advertising is explored as an interdisciplinary business that brings together designers, filmmakers, art directors, photographers, creative writers, and more. The first half is dedicated to advertising terminology and various concepts, while the second half focuses on developing effective creative strategy and a cross-platform campaign.

Repeatable: N
Formerly 54-1600
Minimum Credits 3 Maximum Credits 3