PURE 102 Intro to Public Relations

Course is an overview of the historical development and the contemporary techniques of public relations, one of the fastest-growing career fields in our global information society. Through class discussion and case studies focusing on both actual and creatively imagined situations, students gain insight into the world presented by the major media and learn the importance of research, planning, action, and evaluation, with an emphasis on ethical implications.

Repeatable: N
Formerly 54-1700
Minimum Credits 3 Maximum Credits 3