ADVE 362 International Advertising

This course challenges students to develop an ad campaign targeted to consumers in a foreign country and to consider the global implications. The course is taught within the framework of communication theory and provides students with an integrated approach to different cultures. Students learn to assess cultural differences to which communication professionals must be sensitive while creating a strategically sound multi-media campaign.

Repeatable: N
Formerly 54-3602
GA
Requirements Sophomore Standing or Above (SO) and Permission Required (DP)
Minimum Credits 3 Maximum Credits 3