TELE 480 Branded Entertainment Practicum

In this course, students gain theoretical and practical experience in the strategy, production and distribution of client-based branded entertainment media. Students join collaborative interdisciplinary teams and work with commercial and not-for-profit clients to develop and execute branded entertainment strategy plans, media content and analytic processes. Contemporary social media platforms, business models and best practices for evaluating impact will be presented and used by the student teams.

Repeatable: Y
Formerly 40-3242
Prerequisites TELE 210 The Television Producer and TELE 330 Production and Editing II or CINE 230 Editing II or CINE 275 Experimental Production I
Minimum Credits 3 Maximum Credits 3