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Mar 29, 2024
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BUSE 371 Global Marketing This course investigates the ways marketers adapt or redesign their product, packaging, price determination, and distribution for diverse markets throughout the world. Students will explore the local differences, including culture, economy, politics, and geography, that must be factored into any global marketing initiative.
Repeatable: N Formerly 28-3535 GA Prerequisites BUSE 220 Entertainment Marketing Minimum Credits 3 Maximum Credits 3
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