ADAD 201 Advertising Art Direction: Introduction

This course provides a survey of advertising principles from conception through production and places emphasis on creating an advertising idea for a product. Students learn how to develop and present their ideas from thumbnail to finish.

Repeatable: N
Formerly 21-2510
Co-requisites GRDE 131 Survey of Typography and GRDE 136 Design Lab
Minimum Credits 3 Maximum Credits 3