ADVE 371 Media Planning

Students create effective communication solutions by identifying the right mix of advertising platforms including social, mobile, search, video, as well as print, radio, TV, and OOH. Students analyze media data sources to execute strategic insights and recommendations for a product or service. Course involves media strategy, costing, scheduling, target audiences, production considerations, negotiating and programmatic buying. Students produce a portfolio-ready Media Plan, suitable for internship interviewing showcasting.

Repeatable: N
Formerly 54-3102
Prerequisites ADVE 101 Introduction to Advertising
Minimum Credits 3 Maximum Credits 3