PURE 330 Global PR

Global public relations encompasses economic, social and political realities to communicate within cultural contexts. To be effective in the global market, communicators must understand the language of how business is conducted, especially in emerging markets. Students will investigate how contextual influences and cultural variations in communication styles impact the success of public relations initiatives.

Repeatable: N
Formerly 54-3707
GA
Requirements Junior Standing or Above (JR)
Minimum Credits 3 Maximum Credits 3